Golf International - John Hopkins: Last Shot

RICHARD GILLIS
The Golf Business

Smart in every sense of the word - September 2012
I was 16 in 1984, as Seve pumped the air at on the 18th green at St Andrews. I noted the navy blue Slazenger V-neck, white shirt and white shoes and adapted my golf garb accordingly.

The most lucrative non-paid job in golf - July 2012
Peter Alliss gave an intriguing interview to Derek Lawrenson in the Daily Mail recently.

The Distance Problem - June 2012
Five things the European Tour would rather not talk about.

What we need from Tiger 2.0 - May 2012
When the history of the last twenty years comes to be written, there will be a niggling question hanging over professional golf. As the people of Europe faced the greatest economic and social challenge since the Great Depression of the 1930s, what was it the best golfers in the world were doing?

What we need from Tiger 2.0 - March 2012
Do you remember, in those innocent days of pre-crashgate Tigermania, we used to talk a lot about how good Tiger Woods was for golf. We don’t to that much anymore, but maybe, now 2012 is shaping up to be the year of the Second Coming, we should.

What happens when the dream ends? - July 2010
Just as the NBA experienced with the fading of Michael Jordan's powers, so professional golf is feeling the negative effects of having built up its product - and sold the TV rights - entirely around one man

Reproduced with kind permission of Golf International Magazine

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