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Q&A with Denis Pugh
Sky Sports pundit, tour coach and club pro –
Denis Pugh has never been busier. And, thanks to
the exploits of a trio of his high-flying students, 2010
has been a most satisfying year. Richard Simmons
dropped in at The Wisley for a chat
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Gi. What's been your personal
highlight of the 2010 season?
There have been a few, actually. But to
be at Celtic Manor to watch Francesco
and Edoardo in the Ryder Cup was very,
very special. It was funny, after all of the
build up, the weather delay on the Friday
only added to the tension. Come the
Saturday morning Edoardo seemed normal
but I could tell that Francesco was
really feeling the pressure as the clock
ticked down. And for the first time on a
golf course I experienced the real emotion
you read about. I followed the players
over the bridge to the 1st tee and the
whole atmosphere just hits you. I wasn't
balling my eyes out, but it was a moment
I'll never forget.
Gi: And they clinched a massive point in
their four ball on the Sunday afternoon?
Right, and Francesco had more confidence
over that three-footer on the 18th
green than I did! But it was great to see
and what a story for the both of them.
Particularly Edoardo, given the way he
bulldozed his way in to the team in that
final qualifying event at Gleneagles. He
would get my vote as the ‘Europe's Most
Improved' player in 2010. He's changed
his swing after losing his card in 2008
and he's going to go from strength to
strength. He was always a natural
drawer of the ball. At the start of the
season I convinced him that he had to
work on a straight flight with any miss
just falling to the right. That's the ‘pro
miss'. It just clicked with him, and he
worked so hard on his technique. When
I saw him hitting balls here at The Wisley
back in February I told him he was
going to have an epic season. He actually
made it into the world's Top 50 on
the strength of four wins on the Challenge
Tour and a big win in Japan. Now
he's ranked 14 in the world. A quite extraordinary
rise from the ranks.

Gi. How did it come about that you
teamed up with the Molinari's?
I received an email from Edoardo in
2004, totally out of the blue. At the time
he and his brother were coached by Sergio Bertain, of the Italian Federation,
whom I have known for many years. Sergio
liked the way I coached but more
than that I think my association with
Monty and the knowledge of what it
takes to make it on tour is what he really
felt the brothers needed. In his
email Edoardo listed all of his and
Francesco's achievements and asked if I
might take a look at them. His was quite
a long email. My reply was a lot shorter.
It just said ‘Yes'. Sergio remains a part
of Team Molinari and has been able to
share in the success, taking them from
schoolboys to the Ryder Cup.
Gi: They appear very close but also to
be very different characters?
They're an interesting couple. Great
mates off the golf course, while on it
they are simply two golfers who happen
to be brothers. They don't spend a lot of
time in each others pockets, golf-wise.
Edoardo is the much more traditional
Italian – more expressive and prone to
the mood shifts! He's quite stubborn –
he admits that – and he's probably in
the top three arguers in golf [Mark Roe
and Robert Lee being the other two].
What he's really good at is defending a
losing position, even when he knows
he's beaten. Around the dinner table,
he's always a lot of fun. There have been
times where I've really had to work hard
to drum into him the importance of a
specific area we might be working on –
but once he gets it (as he did with the
ball-flight issue) he's off and away.
Francesco is the more reserved. But
once you get to know him you get the
sense of humour. On the surface he
seems to have a very even temperament
but he never ever accepts miss-hitting
shots. He hides it, but he really has the
propensity to go off on one. He's capable
of a few Monty moments. When you
are that talented you have an expectation
to hit every shot perfectly.
Gi: What has been the main area that
you have helped them with?
Up until recently with Francesco it's
been all full swing coaching with the occasional
look at the short game. But to
tell you the truth it was the short game
that really needed the attention, which
is why I recommended my Sky colleague
Mark Roe. He knows his stuff inside out.
It was not so much aspects of technique
Francesco needed explaining as the art
of practising of it. He just didn't have a
great attention span for short-game
practice. But with Roey on board he has
someone who not only coaches him
technique but who then competes with
him. And it's not easy beating Roey. In
fact, I don't think Francesco has beaten
him yet.
Gi: Tim Barter
stated that he thought Francesco was
arguably the best player in the world
tee to green.
That's a huge complement to Francesco,
and when he finds the groove, as he did
in the recent HSBC Championship, he is
like a machine. For him, the key is that
his swing is based on being able to use
what I refer to as the three fundamentals
extremely efficiently: balance, plane and
leverage.When he has complete control
of all three at all times he is very accurate
with good power. Overall he is
Faldo-like, in the way he understands
the intricacies of his
swing. There's no secret move
in there. He simply works
hard on getting the basics
and fundamentals right.
Gi: As a tour coach,
give us an insight into
the technical aspects
you look at in a
good swing?
Three fundamentals:
leverage,
balance
and plane.
Essentially you want to take the ‘flippiness'
out of the wrists. That is something
that all coaches at tour level are
basically working on. You still need to
have good forearm rotation – but you
don't want to over-involve the wrists. I
am looking to get pressure through impact
allowing the balance to power the
levers through impact – but that pressure
must be applied on the correct
plane to maximise power and accuracy.
Gi: Just as an aside, you talk about
swing plane, which is a confusing area
for a lot of golfers. What is your point
of reference?
I like to keep my eye on the plane of the
left arm, the left wrist and the clubshaft.
Those three areas are key, from my perspective
as a coach. Simply stated, from
the address position, my preference is
that the left arm swings over the top of
the turning right shoulder. More specifically,
the underside of the left arm just
touches the tip of the right shoulder as
the player completes his or her backswing.
That's what I'm looking for.
Taking things further I look at the
back of the left hand. Ideally it's flat or
slightly bowed – either is acceptable. But
if the back of the left wrist is ‘cupped' it
means there is likely to be more release
of the wrists through impact – i.e. they
over-work the club. As for the plane of
the shaft, I like to see it pointing at the
ball-to-target line or left – and never across the line at the top. If the shaft
gets across the line you have to come
back underneath the plane on the downswing.
My plane reference would be my specialist
chosen subject on a golfing Mastermind.
That's the area I feel most
comfortable debating.
Gi: What did you make of the Jim
Hardy One Plane / Two Plane feature
last issue?
I liked the feature in as much as it provokes
thought. Jim Hardy makes for an
excellent research subject, but the danger
is that you start pressing golfers out
of the same mould. I'm sure the editorial
sparked a lot of questions among a lot of
good golfers who are naturally one way
(probably One-Plane) and who have been
struggling to work with a lot of Two-
Plane ideals which simply do not gel with
their natural golfing instinct. Almost
every coach who ever worked with Monty
– one of the most natural Two-Planers
you will ever see – wanted him to be
more conventional, which would have
destroyed him. I spoke with Bill Ferguson
about this and he confirmed that when
he first started working with Monty at 12
years of age he recognised that the upright
arm-swing Monty has was the best
way for him to play. For me, that's the
genuine measure of a good coach – nurturing
what works naturally.
Gi: As you have done this year with another
success story, Ross Fisher?
Ross is a member at The Wisley and last
October he asked me to take a look. He
then went out and won the Matchplay in
Spain at the end of last year. He was already
working on his short game with
Roey and liked the synergy between the
three of us. His golf swing is easy to
work with because all you have to do
with Ross is get him set up correctly
and then press the ‘go' button. He's so
aggressive and he hits the ball ridiculous
distances. If anyone wants to make
a bet on who will break 60 on the European
Tour, he's your man.

Gi: Did you ever have any doubts as to
Monty's capabilities as a captain?
None at all. I didn't expect him to manage
the egos involved quite as well as he
did. I thought his captaincy might have
been a bit more up and down, emotionally,
but he was on the level. In fact, he
captained in a way I wish he'd played
majors, because he kept his emotional
levels in check throughout. The great
masterstroke was bringing in all of the
vice-captains. Darren Clarke, Sergio Garcia,
Paul McGinley, Thomas Bjorn and,
ultimately, Olazabal. He really did let
everyone do their job. He was the ultimate
captain, Chairman of the board.
Gi: What odds do you give him on
making the team next time?
Zero. With the greatest respect to Colin,
even with his competitiveness and the
desire he may have, I don't think he really
has a chance of him making the
team. Knowing him the way I do he will
now probably now go out and prove me
wrong – and enjoy doing so.
Gi: You're not saying that just to wind
him up?
No, as if I'd ever do that. It's not a windup
to make him play well, I just don't
think he can do it again – and make sure
you print that. It's the sort of thing
Colin likes to read and hear!).
Gi: What's a typical working week in
the life of Denis Pugh?
The typical thing about it is it's not typical.
I actually have four jobs: I work as a
tour coach – the day job, if you like. For
12 years now I've also been a pundit on
Sky Sports, which I really enjoy. I co-own
a golf college in Sussex with Paul Lyons,
where we run a two-year programme for
guys who want to be the best they can
be, or who may find themselves in a career
where they are able to use their
golfing skills and knowledge. And, finally,
I am the Master Professional here
at The Wisley, a role that enables me to
meet and greet the members and do
some teaching. It's a great club and
where I feel most comfortable.
Gi: I know on a personal level the year
off the golf course has been more challenging
that the year on it?
It has. My wife Netti, a tax lawyer for the
Bavarian government, was diagnosed
with breast cancer at the start of the
summer and so we have been going
through the process of treatment and
I'm delighted to say she is now recovering
with the final stages of radiation
treatment. And yet with all those medical
distractions she was 100% behind all
of the success on the golf course and
was able to come over and join me at
the Ryder Cup. A former German International
player, she loves golf and still
plays off 4. My son Robert is a +1. Come
to think of it, I'm number three in the
family order of merit – if my daughter
Victoria played I'd probably slip back another
place.
Gi: How easy it is to maintain life balance
when you split your time between
London and Munich?
It's quite easy because it's even better
than being a tour player – I miss the cut
every week but still get paid! Very rarely do I stay at a tournament for the weekend,
so I'm home in Munich on a Friday
afternoon or Netti will join me here in
London. I want a real life and I can't afford
a divorce (she might be able to!). I'd
rather be at home, have a family life. She
has a demanding job and the balance we
have allows us to get on with our own
thing Monday to Friday and then have
quality time at the weekend.
Gi: A few quick-fire questions: what's
your favourite golf course?
Nothing original here – Augusta National.
Gi: A dream four ball – who would you
invite along?
I'd play Augusta with Netti, my son
Robert and PGA pro Alan Walker, a pal
of mine since the age of 14.
Gi: Where is your dream vacation?
Naples, Florida. We holiday there every
Christmas.
Gi: Who do you most respect in your
own field?
Pete Cowen and Bob Torrance for their
success over a long time period and
with a variety of different players.
Gi: Do you think Tiger will beat Jack's
record?
Yes, but only if he can be totally honest
with himself and others and he follows
Sean Folley's advice.
Gi: What's your favourite gadget?
Can I nominate two? Off the golf course
my iPhone. On it my Golf Buddy, a golf management
tool that helps you to navigate
the golf course and record stats on
all aspects of your game – like having a
coach on the course.
Gi: Who chooses Mark Roe's wardrobe?
Unfortunately it's his own sad choice.
Regular viewers will notice he's calmed
down a little bit. He's a colourful guy
and it's a reflection of his character. He
and Rob Lee make a great pair and I
enjoy every minute on air with them.
Gi: You were reunited with David Leadbetter
at Golf Live – how was that?
A lot of fun. I haven't worked with David
since 1990, so it was wonderful to see
him again and share some anecdotes.
He's just such a great guy and a pleasure
to be around, so it really was a
bonus to get together for a couple of
days. The scale of the event was quite
something. There were three or four
theatres set up at various areas during
the day, and players and coaches would
come along and take part in a hosted exhibition
or clinic. So you had the likes of
Ian Poulter, Paul Casey, Retief Goosen,
Catriona Matthew and Monty up on
stage hitting real golf shots and talking
about specific elements of their game
with hosts such as myself, Richard Boxhall,
Peter Alliss and Di Stewart posing
questions and involving the crowds. So
it's entertainment with some serious instruction
thrown in. The inaugural event
was held at Stoke Park.
Reproduced with kind permission of Golf International Magazine

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