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CARLY FROST
Editor
Ladies Golf Today

Carly's blog - news and views on the world of ladies' golf
March 25 , 2014


To contact Carly, send us your news or air your thoughts, click here...

Who says women's golf is not worth it!

I'm fed up of women's golf getting a bad reputation when it comes to revenue generated, TV coverage and so on. In fact a very well-known golf magazine recently ran a survey and asked its readers about every section and you've guessed it, they didn't want to read about ladies golf.

I think it is very sad that our sport gets neglected; the only way it will ever start to generate more revenue (and therefore prize money for the girls) is for it to get more publicity. So I was delighted to read the results of a report published a few weeks ago by the Sports Industry Research Centre at Sheffield Hallam University which studied the economic impact of Scotland hosting last year's Ricoh Women's British Open at St Andrews.

The report revealed that the global media exposure for Scotland over the four days of the Championship reached £8.33m and the net total impact (on Scotland) of the 2013 Championship was estimated at £5.2m, up £0.5m, when compared with the 2011 edition at Carnoustie. As far as I'm concerned these figures speak for themselves. There is a market for ladies golf and we want to watch it. I'd love to see more televised coverage of the Ladies European Tour and most of all I'd love the prize funds for the hard-working professionals who are trying to grind out a living to go up. What do you think? Are you a man reading my ladies section? I'd love to hear from you, email me at carly@golftodaynetwork.com

NEWS

TOURNAMENT BOOST FOR ENGLAND'S TALENTED AMATEURS

Potential England stars of the future will have the opportunity to cut their competitive teeth against seasoned WPGA pros in an exciting new development.

Joanne Oliver, the 2013 WPGA One Day Series champion - Getty Images

The WPGA is opening up entry to its popular One Day Series to elite amateur under-16 and under-18s girls as an opportunity to develop their skills in a tournament arena.

PGA chief executive Sandy Jones hopes the decision to allow England Golf's talented female teenagers to compete will reap rewards in the future.

"I am delighted that England Golf and the WPGA are working together in this way to produce the next generation of outstanding players," he said.
"The PGA has a number of very good players so this is a fantastic chance for these elite amateurs to test themselves in a competitive environment against experienced professionals.

"The standard of coaching they receive continues to grow year by year, and hopefully this initiative can prove a stepping stone in their playing careers and help them realise their potential and perhaps ambitions of following in the footsteps of golfers like Charley Hull and Melissa Reid."

Members of England Golf's regional squads will be able to take on experienced players such as three-time WPGA Professional Champion and former tour player Tracy Loveys, as well as current One Day Series champion Joanne Oliver and past winner Fern Grimshaw.

The series of seven day events will run from May to August and includes several high profile venues including Dunham Forest, which hosts the first event on May 8.

Harry Vardon's Midland gem, Little Aston hosts the next on May 19 with the remainder at Chestfield (May 30), Kedleston Park (June 23), South Herts (July 23), Salisbury & South Wilts (July 28) and Forest Pines (August 13).

Entry will be for up to 10 players per event with a maximum handicap requirement of four.

Rebecca Wood, performance manager of Women's Golf, commented: "England Golf is extremely grateful that the WPGA have opened up spaces in each of the events for the aspiring players at regional under 16 and 18 level.

"Not only will the girls get competitive experience on superb golf courses but they will be teeing it up next to experienced professionals. It is a unique chance for them to rub shoulders with female professional golfers and witness first-hand how they manage themselves on the course and make decisions.

"It will foster the development of role models which is very important for young female athletes, finding out about the professional's individual journeys in golf and the different career paths that are available in the game.

"Without doubt the inclusion of the WPGA One Day Series is adding huge value to the newly structured girl's regional programme at England Golf which is now providing 20 days of coaching plus additional strength and conditioning support.

"The performance department is excited to see the impact this will make on women's golf in England over the next few years."

GRACE PARK APPOINTED AS ATHLETE ROLE MODEL FOR GOLF AT THE YOUTH OLYMPIC GAMES

The International Golf Federation has announced that former LPGA Tour player Grace Park has been appointed as Athlete Role Model for golf when the sport makes its debut at the 2014 Youth Olympic Games in Nanjing, China.

The South Korean, who has six LPGA titles to her name, will attend the second Youth Olympic Games from 16-28 August, 2014 and provide behind-the-scenes guidance and inspiration to the young athletes competing in the Games.

Park will join 36 other Athlete Role Models supporting the 3,800 athletes competing across 28 sports in Nanjing. She will be on hand in the Youth Olympic Village to assist with a series of educational activities and workshops designed to inspire and inform competitors to deliver their best performances at the Games and in their future careers.

"Becoming golf's Athlete Role Model at the Youth Olympic Games is a huge honour. I have had the benefit of so much advice and mentoring throughout my junior development and my professional career and to be able to give something back to the next generation of global golfing talent is a privilege," said Park.

Born in Seoul, Park moved to the United States at the age of 12 and began an outstanding amateur career that saw her earn a combined 55 national junior, amateur and collegiate titles. She was the American Junior Golf Association's Rolex Junior Player of the Year in 1994 and 1996 before winning the 1998 US Women's Amateur and Women's Western Amateur.

s a member of the Arizona State Sun Devils women's golf team, she captured the NCAA team championship title in 1998 and the individual title a year later before turning professional.

Her success continued on the Futures Tour where she won five times to top the money list and earn her LPGA Tour card while being named Player of the Year in 1999. She won four tournaments on the LPGA Tour before winning a Major Championship at the 2004 Kraft Nabisco Championship. She secured her sixth title at the 2004 CJ Nines Bridges Classic. Park announced her retirement from golf in June 2012.

Golf will feature on the sports programme for the Youth Olympic Games in Nanjing ahead of its return to the Olympic Games in Rio in 2016. The golf events will take place at Nanjing Zhongshan International Golf Club from 19-26 August, 2014. A total of 64 golfers, 32 male and 32 female, will compete for medals in the individual boys' and girls' events and a mixed team event.

Cheyenne Woods: Golf's Sexy New Superstar

I came across these beautiful pictures of Cheyenne Woods last week that I wanted to share with you. For those of you that don't know, Cheyenne is Tiger Woods' niece and you can definitely see the Woods blood in her, not just in her golfing prowess but in her very photogenic image. She is looking absolutely stunning out of her golf gear.

images credit Golf.com

Cheyenne, who has recently won her first Tour event in the Ladies Masters at Royal Pines Resort on the Gold Coast of Australia, was voted one of golf's sexiest women in 2013 and it is easy to see why.

images credit Golf.com

It's lovely to see pictures of the ladies out of their golf gear and I think these ones have been taken very tastefully, rather than the sexy image that is often chosen by fellow lady professionals, posing in scantily clad clothing - I'm naming no names, but you know who I'm talking about!

The ladies golf day for a great cause

If you are looking for a fun day playing some competitive golf with friends at a fantastic venue and all raising money for a good cause then bookings are now being taken for the 2014 DEBRA Golf Society Ladies Silver Salvers Day.

The tournament will take place at Burhill Golf Club on Monday 28 th April. The day will start at 8am with pastries, coffee and a little pampering before heading out to the beautiful Old Course for a pairs stableford better ball competition.

A delicious two course hot and cold buffet will follow the round, with prize-giving, a raffle and silent auction. This is always a very enjoyable day out and DEBRA are hoping that lots of new ladies will be able to join the competition this year.

To reserve your space, please call 01344 467786 or email: golf@debra.org.uk for an entry form.

EQUIPMENT

TRIED & TESTED

CALLAWAY X2 HOT DRIVER

Price: £279
Info:
www.callawaygolf.com
They say:
The X2 Hot Driver is our fastest, thinnest all-titanium driver ever. It is longer, faster, more forgiving, with faster ball speeds & advanced adjustability. It features a new Hyper Speed Face for faster ball speeds, a much larger sweet spot and more forgiveness to make it even longer. We changed everything to give you more ball speed on shots hit on the centre of the face and on off-centre shots as well. We know you don't hit it there, but the other guys do - 65% of the time. So, you know, for those guys, drives are going to go a long, long way wherever they hit it on the clubface. It has n ew Advanced Adjustable Hosel Technology - a quick 3-step process. Step 1: Increase or decrease loft in 1° increments (up to +2° or down -1°) to optimise launch angle and spin. Step 2: Adjust to a Draw or Neutral bias to optimise shot shape. Step 3: Hit absolute bombs off the tee, maximising distance with more accuracy.

I say: Adjustable drivers can sometimes be a bit fiddly to set up but I found the X2 Hot really easy. It comes with a screwdriver that is simple to use so the set up process is easy. I like the fact that you can change the loft and the clubhead orientation. I decided to set my driver to draw as I like to see the ball flying right-to-left (for the distance benefits) and added a bit of loft so that while the fairways are still soft and soggy I'm getting maximum carry distance. It instantly flighted my tee shots really well and my carry distance was impressive. But what I like is that come the summer time, when hopefully the fairways will return to being firm, I can maximise run-out by returning the club to a lower loft (therefore lower launch) and get my shots propelling forward as opposed to up. The X2 Hot looks great, it has a lovely clubhead shape and sits smartly behind the ball and it feels fantastic to swing. In fact there really wasn't anything I could pick fault at. Perhaps the price tag, but then compared to the prices of the Callaway drivers of old (which were often in excess of £300/£400) this one is a bargain!

NEW GEAR

Get a grip!

Lamkin has launched a new range of golf grips that will help you give an old set of irons a new lease of life.

The Lamkin UTx is a unique tri-layer grip, that has been in development over two years, that has been designed for comfort and surface tackiness in the dry along with exceptional traction and performance benefits in the wet.

The secret to the grip's soft feel is the three layers that the grip is made up of, which when blended together, create an amazing soft feel. The foundation of the grip is made of a super tacky and softer ACE 3GEN material to provide comfort. The middle layer is a moisture-wicking fabric weave that gives surface traction and tremendous grip control in wet weather and the final outer layer is a firmer ACE 3GEN compound designed to limit torque and minimise your shot dispersion.

See www.Lamkin.co.uk for more information.

'Loft Up' for more distance or your money back

TaylorMade has launched a 'Loft Up For More Distance' Guarantee* for both its new SLDR and JetSpeed Drivers.

The promotion, which is being run together with participating authorised TaylorMade Golf retailers, enables you to purchase a new TaylorMade SLDR or JetSpeed Driver, with the reassurance that if the loft is either too high or too low for you or you haven't gained distance, then you can return the driver for your money back or exchange it for the correct loft. This started on 1st March and will run until 30th April 2014.

Designed to help you hit longer/straighter drives by promoting a high launch angle, lower spin-rate and faster ball speed, TaylorMade is challenging you to 'Loft Up' throughout its family of Metalwoods, SLDR and JetSpeed. TaylorMade Golf's new centre of gravity (CG) location in the metalwoods is low-and-forward, a monumental shift in metalwood thinking. Moving the CG forward promotes faster ball speed and lower spin, resulting in the need for golfer's to 'Loft Up' to gain distance.

You will have 30 days, from the date of purchase of either their SLDR or JetSpeed Driver to 'try it out'. Take the 30 Day Money Back Challenge today and 'Loft Up'. Terms and Conditions apply.

For more information and to read the Terms & Conditions, please visit www.taylormadegolf.com

TRAVEL

NEW GOLF TRAVEL SEARCH ENGINE IS LAUNCHED

Attention golfers - are you fed up of spending countless hours trawling multiple websites searching for your next golf holiday or round of golf? Well it's time to look no further than http://www.golfboo.com/ , the internet's first all-in-one golf specific search-engine & interactive community. This ingenious platform, launched to critical acclaim in 2013, now offers users even quicker access to the best value golf experiences following recent upgrades designed to deliver a seamless booking process.

With over 6,500 golf packages available from 65 different tour operators across Europe, GOLFBOO has quickly become the trusted medium for golfers researching & booking their golf. Be it the trip of lifetime to an iconic destination, a lads weekend break or a last-minute round at a local course, you can be sure GOLFBOO has your every need covered. With newly signed agreements with popular international booking engines such as Golf Switch, Concept and Book & Golf this process couldn't be more simple and easy to use.

The standout feature of the latest evolution of GOLFBOO is without doubt its new tee-time booking and real-time price comparison function. The first of its kind in the golf industry, this super-fast system gives users a live view of the best times to play golf at more than 7,000 courses throughout the UK & Continental Europe. To tee-off your perfect golf escape, simply input your schedule & budget requirements and let the power of GOLFBOO do the rest - rather than wasting time using multiple websites.

"As golfing enthusiasts', our mission from day one was to make searching for your desired golf a seamless and enjoyable process - and the latest advancements have certainly taken GOLFBOO to the next level," commented Fabio Peral, GOLFBOO's Co-Founder. "Your next round of golf or holiday should start from the moment you turn on your computer, tablet or smartphone and click on http://www.golfboo.com . With a huge number of packages available, together with our real-time price comparison function, GOLFBOO really is your one-stop-shop for golf."

Alongside other functional new features, the improved GOLFBOO now encompasses upwards of 125,000 detailed course reviews & over 200,000 hotel options, catering for a wide range of budgets. With just a click of a button, users have insightful feedback from fellow golfers' at their fingertips, as well the greatest choice & variety in golf.

"GOLFBOO now features more comparison elements that any other website in the world, including a truly diverse library of courses, hotels and packages," added Peral. "This is testament to the tireless work behind the scenes of our development team to improve all facets of what is fast become golf's essential booking mechanism."

Not only does GOLFBOO cut search time, but comments from like-minded golfers, reviews based on real-life experiences and uploaded photos from other users give golfers a unique platform to connect and communicate like never before.

TEE OFF IN TENERIFE

Special discounts for Adrian hotel guests at the island's top golf courses

With its range of superb golfing facilities set amidst breath-taking mountain and coastal scenery, and mild, sunny weather with average temperatures of 23 degrees Celsius, Tenerife is a perfect golfing destination all year round.

The Adrian Hoteles group is offering their guests offers the perfect combination for an exclusive golfing holiday in the sun, with luxury accommodation at its three properties in Costa Adeje in the south of Tenerife -the 5* Hotel Jardines de Nivaria, the 5* Roca NIvaria Gran Hotel, and the 4* adults-only Hotel Colon Guanahani - and special discounts on tee times at several of the island's best golf courses.

Both the Hotel Jardines de Nivaria and Roca Nivaria Gran Hotel also offer a 9-hole putting green where guests can practice their stroke, as well as a bag store on site. Meanwhile, non-golfers can relax by the hotels' swimming pools surrounded by lush gardens, enjoy a spa treatment, or go shopping in the exclusive resort of Costa Adeje.

All three properties run by Adrian Hoteles are conveniently close to several of the golf courses in the south of Tenerife.  This proximity and the possibility of pre-booking tee times at the hotels benefiting from special discounts, make Adrian Hoteles the perfect base for a golfing holiday in Tenerife.

For more information on Adrian Hoteles, please visit   www.adrianhoteles.com

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