Swing freely and protect your assets!
by Carly Cummins
June 13, 2011

Now I know it can sometimes be an embarrassing subject, but how many of you ladies wear a sports bra to play golf? I for one am guilty of wearing my normal every day bra, yet the Sports Bra makers at Anita Active have warned me that I could be damaging my breast tissue.

Golf, after all, is a sport, and like any form of exercise can cause damage to the fatty tissue that makes up the breast. Because of this, once it is damaged or stretched, exercise cannot help the breast to regain its original firmness and condition.

Sports scientist Dr Joanna Scurr from the University of Portsmouth discovered that a supporting sports bra prevent 'bouncing' and therefore stretching of the sensitive breast tissue by 74 per cent, compared to just 38 per cent from a normal bra.

The Anita Active Light and Firm Sports Bra is ideal for golf. It's made from high-performance, breathable microfibre that transports moisture away from the body, keeping you dry and comfortable. The flat, seamless cups provide firm support for the bust – even in larger sizes – and have a positive effect on the connective tissue.

In addition, the soft microfibre underbust band gives firm support and moulds to the body's contours so that it doesn't interfere with your swing, while the adjustable, low-elasticity comfort straps provide additional reinforcement at the shoulder.

The Anita Active Light & Firm Sports Bra is priced at £34 and available in black, white, hot chilli and skin colours, Cups A-G, sizes 32-44. For stockists please call Anita UK on 0208 446 7478.