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Queen of the Green's new website - Royale, but not Ancient
September 12, 2011

Queen of the GreenBunker Mentality, one of Europe's most fashionable golf clothing brands, launched its ladies brand ‘Queen of the Green’ earlier this year and have now backed this up with a dedicated website for the brand. The site has a full ecommerce platform and a strong community section which will allow the brand to focus on women and womens golf worldwide.

Queenofthegreen.com has several features such as a ‘look book’ and ‘magazine’ which are linked to the brands social media sites, all of which is dedicated to womens golf, making the site unique in the golf industry. The brand sponsors four British tour players on the LET, each player having their own page where they can let fans know how they are progressing throughout their golfing season.

Queen of the Green website

Brand Director Robert Hart said: “We wanted to set a new standard for a womens golf brand and we believe with this site that we are on the way to achieving this. Over time Queenofthgreen.com will become a unique platform for womens golf and fashion. The structure and functionality of the site will allow us to market and communicate directly with women worldwide who want the latest golf fashion.

What is Queen of the Green?

• Queen of the Green is a modern lifestyle brand with a creative spirit immersed in golf.
• We are committed to bringing something new to the great game for people who share our passion for golf through creativity, innovation and a positive spirit.
• We are focused on inspiring women to take up golf as we believe this will improve the great game.
• Our customer is a golf girl who is fun and lively, naturally beautiful, daring and confident with a love of fashion and all things golf.

Going forward we want to expand both our collections and the magazine approach to the site by communicating all aspects of the game – from fashion to beauty on the golf course. We have done a lot over the last year but launching a website totally dedicated to womens golf tops the lot really… we are delighted”.

The ecommerce aspects of the site are absolutely the latest generation in a shopping experience, making it easy for customers to buy with confidence and see all aspects of the products. The future will add video clips and again further develop the interactive experience when visiting queenofthegreen.com.

For more about Queen of the Green visit www.queenofthegreen.com








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