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New golf app from Aberdeen Asset Management
October 6, 2010

Aberdeen Asset Management, the international investment management company has launched their very first iPhone App.  The App has been designed to help amateur golfers with their game. It is the global asset managers first foray into the realms of iphone technology; the App is designed to make the amateur golfers game not only more interactive but also more enjoyable.

Its functionality is varied and includes a customisable scorecard which enables the user to tailor the scorecard to 'their course' by modifying each hole's Par, Length and Stroke Index. The Aberdeen App also stores the users 'Round History'. It logs each round and score history to allow the user to view quick stats of player performance based on round and hole analysis. The App also boasts a handicap tracker which helps identify trends against rounds to give players a real-time view of how they're playing wherever they are playing in Central Europe.

Aberdeen is a wide supporter of golf and therefore this App is a perfect fit for the company which is headquartered in Aberdeen, Scotland. Aberdeen is title sponsor of the Aberdeen Ladies Scottish Open, a Ladies European Tour event which took place in August at Archerfield Links in Scotland and they also support the Aberdeen Brunei Senior Masters which is hosted by the Empire Hotel and Country Club in Brunei. They also sponsor the 2010 Ryder Cup Captain Colin Montgomerie, Sandy Lyle, Paul Lawrie, the Asian Tour professional Simon Yates, LET rookie Carly Booth, LPGA golfer Mhairi McKay as well as the Ladies and Men's Scottish Amateur Golf Teams.

Commenting on this new App, James Thorneley, Group Communications Manager at Aberdeen, said : "This new App complements our existing support of golf and provides golfers of all abilities a useful tool to help with their game.

"It has also been designed with a corporate audience in mind, we more than any golf sponsor know that many clients and potential clients are golfers, the App can be used to make a round with clients a lot more interactive."

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