|
Golf course shares survey results on golfers preferences
June 28, 2010
A Golf Course on the Costa del Sol shares the information of a
study about golfers’ preferences.
The survey has been done from January to May to identify the preferences of golfers who visit
the Costa del Sol, to develop a variety of services and activities tailored to their customers’
needs. The golf course that has decided to share the conclusions drawn from this recent survey
is the Marbella Golf and Country Club in Spain. The decision to share the information is part of
a new management strategy, more open and interactive, which this golf course in Marbella is
developing since last year.
Although the survey has been done by means of a short questionnaire, the width of the sample
in which golfers from over 15 countries have participated, has led to some interesting
conclusions about the aspects that golfers appreciate most. The study clearly shows that
aspects such as the pace of play, the price or the quality of the service provided are most
valued by golfers.
Furthermore, the level of the
players (established by their
handicap) or the country of
origin also affects their
preferences when it comes to
enjoying golf. Thus, while the
Spanish players would
appreciate having special offers to play on Fridays, golfers from other countries would prefer
that these offers were on Mondays.
To reward all those who have devoted their time to complete the questionnaire, this course has
drawn a prize of a yearly subscription to play golf in Marbella for free. The success of this
initiative and the amount of suggestions that have been collected in the questionnaire,
encouraged the club management to continue with these actions that allow them to be much
closer to their customers, and soon they’ll launch on their website a similar new initiative.
The Golf Courses of the Costa del Sol seem to have identified the great potential of internet and
its new tools, as there are already good examples like Marbella Golf & Country Club, such as La
Quinta Golf, which is consolidating its presence in social networks like Twitter or YouTube, or
the Rio Real Golf and Chaparral Golf Club that are developing good strategies for internet
positioning. They have chosen the Internet as their main communication channel and they have
realized that this is the right environment to be present to listen and talk directly to their
customers.
If you are interested in the survey and the conclusions drawn, you can download it on their
website http://www.marbellagolf.com or contact their marketing department in
marketing@marbellagolf.com.
|
