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Smartbox launches new range for Christmas
August 26, 2010

Gift experience expert Smartbox™ has your Christmas wrapped up this year with a brand new collection featuring 14 themes and more activities than ever before, and for the first time sees Smartbox partnering with travel specialists in the UK and Europe.

There are four new Smartbox gifts in the range, including three luxury boxes from exclusive partners Condé Nast Johansens, Relais & Chateaux and Golfbreaks.com.  In addition, Smartbox has launched Kids Adventures, its first box containing a range of creative and exciting activities especially for kids.

The existing ten Smartbox gifts have also been revamped, with an expanded selection of activities across the UK and Ireland, providing even more choice to recipients than ever before.

Smartbox Head of Operational Marketing, Sue Wilson, says the new range has been specifically developed to appeal to varied interests, tastes and budgets. 'We feel that our new gifts, activities and destinations encapsulate the essence of Smartbox - the ultimate experience company. This Christmas, whether you're after an affordable gift for a friend, a quirky idea for that tricky-to-buy-for family member, or a luxury treat for somebody very special, you're sure to find something perfect in the new Smartbox range."

Great Christmas Gift Ideas from Smartbox:

•  Under £50 - Perfect for discerning foodies, the Tastings Smartbox contains 95 mouth-watering tastings experiences, including wine, chocolate, cheese and rum. £39.95

•  For Dad - New Golfing Getaways Smartbox, in partnership with Golfbreaks.com, is every golf fanatic's dream gift, including a night in luxury accommodation and a round or two of golf on a choice of 30 beautiful courses across the UK. £169

•  For Mum - Treat deserving mums to a bit of pampering with the Zen & Spa Smartbox. With 200 gorgeous treatments on offer, and a luxury makeover and photo shoot, you're sure to be the family favourite this year. £69.95

•  For Him - Rev up his engine with one of 180 high-octane experiences from the Adrenaline Smartbox. With extreme activities including high speed driving, aerobatic flying and rafting, this gift will create lasting memories well beyond Christmas day. £129

•  For Her - Sweep her off her feet with the new Romantic Retreats Smartbox, in partnership with Condé Nast Johansens. From breathtaking country hideaways to uber-luxurious city escapes, Romantic Retreats is the perfect way to spoil a special lady. £229

•  For the Kids - Tired of giving toys and books to nieces, nephews and godchildren? Try brightening their day with a helicopter ride, Harry Potter tour or a farm visit from Kids Adventures Smartbox. £39.95.

•  Enjoy it Together - For the ultimate luxury Christmas gift, treat yourself and a partner to the Enchanting Nights Smartbox. Spend a night under the mistletoe in a French chateaux, a 16 th Century Italian villa, or in a queen's country hideaway. Each of the 25 experiences on offer also includes complimentary extras such as champagne, welcome flowers and full breakfasts. £389    

Smartbox is unique in the choice it offers.  A Smartbox can be bought for the cost of one gift but allows the recipient to select from up to 200 different options. Instead of having to decide on a specific activity or escape, gift-givers can simply pick a Smartbox theme and let the recipient choose for themselves. It's easy to see how Smartbox makes the ultimate Christmas gift and the perfect treat for a loved one.

Smartbox gifts can be found at high street retailers including selected John Lewis and Clinton Cards stores as well as their e-commerce sites, and on www.smartbox.com/uk

Available from late September.








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