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Farmers Insurance to sponsor Torrey Pines tournament
March 15, 2010

Farmers Insurance has signed a four-year agreement to be the title sponsor at Torrey Pines for the next four years.

The company stepped in at the last minute this year—10 days before the opening round—to give one of the more popular PGA Tour events on the West Coast a sponsor.

The tour announced the new deal Monday with the Farmers Insurance Open. The purse will be $5.8 million next year, which is $500,000 more than when Buick was last the title sponsor.

Torrey Pines is usually where Tiger Woods and Phil Mickelson begin their seasons.

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