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Bunker Mentality relaunched
September 16, 2011

Bunker Mentality one of Europe's most fashionable golf clothing brands launched its brand new website on Friday 9 th of September. The brand has been working on the project for over a year making sure the new site is ultra current with quite stunning results. has several new sections which allows for more effective marketing and communication of all aspects of the brand covering tour players, ambassadors, the BunkerFEST golf event, Bunker Magazine, a gallery and the innovative New Dress Code section which plans to help customers create entire clothing outfits. The new site also maximises the commercial benefits of the brands already solid connections to social media site like Facebook and Twitter. Customers can now easily let their entire Facebook friends network know what they 'like', whether it be a product or Bunker news article.

Brand Director Robert Hart said: "We set out to create a new international platform for golf fashion and expression and I think we have achieved this now. We wanted to ensure our brands unique DNA remains the same wherever in the world people buy it and that our communication is consistent in all markets. We can now communicate more effectively with our customers around the world and they can get more involved in with the brand. This new website is a major strategic arm of our business and we are delighted with it."

The ecommerce functionality of the site has improved dramatically making it very straight forward to order products with as few clicks as possible. Using pop up windows showing stock by size when the customer scrolls over a picture allows the customer to move easily to products in which the size they are looking for is available. On top of this having a two page check out makes it quicker for customers at the basket end of the buying process and provides a detailed conformation of their order.

Hart says "the ecommerce improvements are fantastic and will make it very simple for both the customers and for our warehouse staff. We previously had a very effective system, but customers will gain so much more confidence using this new system. The content management system is superb now. It's a great website and we are very excited about it."

To find out more about all things Bunker Mentality visit the all new Bunker Mentality website

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