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Reduced fees at Crowborough Beacon Golf Club
November 29, 2011

At their EGM on 23 rd November 2011 Crowborough Beacon Golf Club members voted to reduce their 2012 subscriptions by nearly 60 per cent for some and by over five per cent for the majority.

This extraordinary move bucks the trend of most golf clubs in the UK and of the economy with inflation running at five per cent. Crowborough Beacon is able to lower the cost of membership due to its success in attracting over 130 new members during 2011 and increasing business from other sources by over 35%.

The lucky members who will benefit from the 60% reduction are those who play only occasionally. They will be transferring to the Flexible limited membership category, launched by the Club in May 2011, which has already attracted many new members. For just £495 per year they will continue to enjoy membership of Crowborough Beacon at a cost that matches the fewer rounds they play in comparison with a Full member.

Full members are not losing out either. Their subscription of £1188 is being reduced by over five percent, down to £1125 from 1st January 2012 .

Despite the reduction in subscriptions, the Club is planning to invest more in its future. At the meeting it was announced that spending on capital items during 2012 would be £50,000, mainly on new equipment for course maintenance. This investment is being made without any loans or borrowing from the bank.

The success of Crowborough Beacon is due to several factors, apart from the appeal of its attractive and challenging course. Recently the Club has introduced two new categories of membership. Alongside the new Flexible category the Club recently revised its County scheme which now gives full membership privileges to golfers living beyond 15 road miles from the club for just £599. Marketing and promotions have boosted by over 35 per cent the number of groups and societies meeting at the Club, while casual Green Fee visitors have increased by a similar figure.

The meeting also voted to restructure the categories of membership designed for those aged between 21 and 35. The biggest winners of the vote are 21 and 22 year olds whose subscription has been reduced by nearly 50 per cent to just £295. Some others up to the age of 35 will see reductions in their 2012 subscriptions.

Speaking after the meeting Crowborough Beacon's General Manager, John Holmes, said: "Unlike most other clubs we have avoided increasing fees for 2012. This fortunate position now means that the cost of membership at Crowborough Beacon makes it one of the more affordable quality clubs in the south east.

"However, our members are also receiving the great value when considering the Club's status and the standard of our course. Earlier in 2011 we achieved the distinction of being judged the 70th best course* 1 in England, the 78 th best in Britain* 2 for value when comparing quality and the price of green fees and the accolade of Course of the Month for June 2011 by Golf Monthly who also placed it in the UK's top 200.

* 1 Golf World - June 2011 * 2 National Club Golfer - January 2011

"It is our intention to continue attracting more members to Crowborough Beacon with our modern forms of membership. Also, we will develop further the Club's business from green fees, groups and societies without affecting members' ability to enjoy 'their club'. Success in these areas will generate the income necessary to lower the cost of membership in future years while also paying for investments in the course and clubhouse."

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