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Highland Spring tee off with SGU & IMG
August 9, 2011

Highland Spring, the UK’s leading produced brand of bottled water, has bolstered its links with golf with the announcement of two new sponsorship deals with IMG Golf and the Scottish Golf Union (SGU). Both deals enhance the brand’s already extensive support of grassroots and elite golf in the UK.

The SGU deal will see Highland Spring become the official sponsor of the Junior Masters, Scotland’s biggest national handicap event for boys and girls aged under 16 and a supporting partner of clubgolf, the national junior golf programme. The Highland Spring Junior Masters Grand Final takes place at Gleneagles on 9 October 2011.

As pioneers of the children’s bottled water market, Highland Spring will be working closely with the SGU to inspire and motivate youngsters to take up golf as well as champion healthier drinking habits.

Highland Spring will also support all the SGU’s events programme, beginning at this week’s Scottish Amateur Championship at Western Gailes, as official water supplier to the national championships providing water to all competitors in each of the SGU’s 15 events.

Meanwhile, the new deal with IMG will see Highland Spring partner three of the biggest golf tournaments in the UK in a multi-year deal; the Ricoh Women’s British Open, the Johnnie Walker Championship at Gleneagles and the Alfred Dunhill Links Championship.

Leah Holmes, sponsorship executive at Highland Spring, said: "We work very hard to promote the benefits of a healthy active lifestyle and we are committed to forging the link between active sport and good hydration. Through our partnerships with the SGU and IMG, we hope to raise awareness about the hydration benefits to golfers of any level helping them maintain concentration on every shot."

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