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Power Bug's best kept birthday secret
June 2, 2011

Powered golf trolley engineers Power Bug quietly celebrated an anniversary recently to mark the 1st birthday of the Pro Sport LSR (Lithium Standard Range).

The LSR wasn't to be found on the Power Bug website until April 2011 or was ever in any of the golf retailers, due to the fact that only limited numbers were released in the UK and Germany during a 12 month product appraisal period. Because of their success, full production has begun and stock is now available to the retail sector.

The propositions the trolley set out to prove was that the unique 'SLR' Lithium battery that gave the trolley its name would render the trolley itself as the most reliable and price-sensitive offering in the market today. MD Rob Hunt is on record as saying that trolleys themselves are becoming harder to differentiate, one brand from another, and that the mainly aesthetic tweaks and superficial facelifts were already wearing thin on the trolley-buying golfing public who now demand reliability and value.

The Trade, meanwhile, although interested in the looks of these products, has woken up to the fact that ease of use and fewer returns is always better for business.

Power Bug set out a returns ratio of 1/100 as being acceptable. In the event, not one Lithium trolley has been returned during the past 12 months, and that likely means happy customers and contented retailers

For a product whose entire pre-production run has been sold by word of mouth and viral marketing in a depressed climate it is seen as very encouraging by Power Bug. It all points to the fact that the company is on the right track with the Power Bug LSR.

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