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Big PowerPlay Golf boost for Swedish Golf Federation
July 25, 2011

Sweden's rising star Caroline Hedwall saw off some of golf's most recognisable world stars at the inaugural PowerPlay Golf event at The Celtic Manor Resort at the end of May, as the innovative 2-flag nine-hole format was unveiled to a global TV audience. Hedwall's late barrage of 'six point PowerPlay birdies' were enough to beat the likes of Ian Poulter, Paul Casey, Graeme McDowell, Paula Creamer and fellow Swede Helen Alfredsson in the unique risk-reward format.

The newly crowned PowerPlay Golf driven by Saab: Ignition champion earned a £100,000 first prize and generously donated half of her prize money to the Swedish Golf Federation in recognition of the support she received throughout her amateur career.

With Hedwall in the middle of her busy LET season, PowerPlay Golf's Executive Director Peter McEvoy met with Gunnar Håkansson and Christer Bergfors, the General Secretary and President of the Swedish Golf Federation respectively, to present the cheque on her behalf and discuss how PowerPlay and the Swedish Federation can work together in the future.

"This generous donation from Caroline, due to her fantastic winning performance at the PowerPlay event in Wales, is a great boost to the Federation. Caroline is keen that we use the money to develop young female talent in Sweden and help them reach the top - it is a great gesture and we are looking forward to putting those plans in place" commented Håkansson.

McEvoy can see great potential for PowerPlay Golf in Sweden. "We share a similar goal with the Swedish Golf Federation in hoping to attract new people to the sport and then keeping them engaged in the long term. The Swedes have always been forward thinking when it comes to golf development so I am sure we will work together effectively in the future"

Two more live made-for-television events, again featuring PGA, European Tour and LPGA Tour stars, are to be aired this year with a further seven to follow in 2012.  The format's growing visibility continues to attract interest in clubs and courses that wish to become a PowerPlay Golf Official Venue.  Each venue is listed on the PPG website and has marketing rights, with PPG representatives available for assistance and guidance. Venues can use PPG to grow incremental green fee income by extending the tee sheet and offering 9-hole golf later in the day, and the format offers a new avenue for social, charitable and corporate golf business.

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