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Birmingham pilot for Young Adults Golf programme
July 26, 2011

Birmingham is spearheading a new pilot initiative to encourage more young adults to play golf, with the support of a £90,000 grant from the England Golf Partnership towards a new three-year programme to help more 16-24 year olds take up the sport.

The programme, managed by the Birmingham Golf Development Partnership, kicked off at Moseley Golf Club on Thursday 21 st  July. The start of the three-year campaign was marked by the presentation of a set of golf clubs by former English Ladies Amateur Golf Champion Fliss Johnson to Anthony Knight, a member of the young adults programme.

The presentation, which took place during Midlands Golf Week, celebrated a week where the local Midlands public had been asked to donate their old sets of clubs at courses across Birmingham, as part of the "Let's Club Together" campaign to unlock a supply of equipment for the young adults programme.

Also presenting on the day was a representative of the Birmingham business community John Rider, Regional Chairman of the Institute of Directors, who donated a set of clubs to young adult golfer James Ashton.  

Several celebrities have already shown their support for the programme by donating their own golf clubs, including international golfer Sergio Garcia, local comedian Jasper Carrott, former Manchester United striker Dwight Yorke, West Bromwich Albion midfielder James Morrison and Scottish rugby star Kenny Logan.  The celebrity clubs will be distributed to 10 sites across Birmingham where people can undertake a "Monopoly style challenge", visiting the sites and playing with their favourite stars' clubs.

Jason Sorrell, the Development Manager for the programme, said:

"The Birmingham Golf Development Partnership is a collaboration of all the golf representative bodies for the city.  We are working together to provide Under 25's with taster sessions, coaching, equipment and access to reduced green fees.  Birmingham City Council have been the first to offer reduced green fees, with 9 holes costing just £3.50 for Under 25's, which is having a significant impact on the number of young people we see out on the courses."

To support the programme, a new research centre into Young Adult participation in Golf has been established at Moseley Golf Club in association with the University of Birmingham.

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