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Chaos Visual helps Callaway Golf advert go with a swing
February 29, 2012

A visual production company new to the UK, Chaos Visual, are making their mark in the UK events market, following in the footsteps of their big brother, Chaos Visual Productions USA

Chaos Visual were responsible for LED screens on the water platforms and the Excalibur roof, and illuminations at the golf target, of the latest Callaway Golf Co. advert; the first with singer and actor Justin Timberlake at the helm as Creative Director. Nick Jackson, CEO said: " It was a tough job and a tough schedule over 5 days but we pulled it off very successfully " and Chaos UK are working on more exciting projects due to take place over the summer

Gary White, MD of Chaos Visual UK, said: "to be involved in projects like this is really exciting for us, our core business is concert touring events and golf is something we carve out time for on a personal level or to catch up with clients, so to work in the golfing world is a personal thrill". When asked about the variations between the two markets Gary added "We're finding that our knowledge and experience in 'showbusiness' is something that corporate clients want to apply more and more to their own events, our technology and skills are applicable whether we are working with George Michael or Callaway Golf Co., and we have the expertise to create something really spectacular if that's what the client wants"

The Callaway campaign features golf pros such as Phil Mickelson and Annika Sorenstam using Callaway products to perform jaw-dropping golf feats on the Las Vegas Strip. One TV ad shows golfer Alvaro Quiros on a floating platform on the strip, hitting a golf ball 310 yards over the Bellagio fountain.

In another several golfers including Ms. Sorenstam hit balls from rooftop to rooftop along the Las Vegas strip and helicopters fill in for golf carts.

Jeff Colton, Callaway's senior vice president of global brand and product said: "Being hip and contemporary has to be part of the marketing plan" in order to attract new and younger golfers to the brand.

The campaign launch was planned to co-incide with the Farmers Insurance Open tournament outside San Diego.

The advert can be viewed on the 'ChaosVisualUK' You Tube Channel here: http://www.youtube.com/watch?v=vK-23uH9ZpA








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