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Top golfers launch ClubGolf ambassador scheme
July 16, 2012

A host of Scotland's top golfers have been announced by the First Minister as official ClubGolf Ambassadors.

Colin Montgomerie, Martin Laird and Scott Jamieson joined Alex Salmond today to launch the Ambassador programme at a children's coaching session at Castle Stuart links course, ahead of the Aberdeen Asset Management Scottish Open beginning tomorrow.

Fellow Scots golfing Stephen Gallacher, Catriona Matthew and Kelsey MacDonald have also signed up to be Ambassadors for Scotland's successful national junior golf programme, which has also been backed by 18-time Major champion Jack Nicklaus.

Speaking at the RBS ClubGolf activity zone at Castle Stuart, which runs all this week during the tournament, the First Minister said:

"Scotland is the undisputed home of golf and our golfing heritage is unrivalled. But if we want to give Scotland the best chance of being the future of golf, we need to drive participation in the sport among our young people. 

"Through ClubGolf over 220,000 children have had the opportunity to play golf and over 12,000 are taking part in programmes at hundred of clubs. This is a remarkable achievement and one it is crucial we build on, so I am very proud to announce these top Scottish golfers as ClubGolf Ambassadors today. 

"They are great role models for our young golfers and I am sure that with their support we will encourage mass participation amongst our youngsters and unearth the next generation of golfing talent."

Colin Montgomerie said: "I am delighted to become a ClubGolf Ambassador as this is a fantastic initiative to get more kids into golf. I think having all these fun activities going alongside a top international tournament like the Aberdeen Asset Management Scottish Open is a great formula to attract children to get involved in golf."

ClubGolf is also backed by American golfing legend Jack Nicklaus. He said:

"Along with RBS, I am proud to support ClubGolf, a program which I feel is very important to the development of golf in Scotland as well as Scottish golfers.

"Golf is much more than a game; it helps teach children important life lessons about honesty, integrity, values and sportsmanship. By introducing golf to juniors through ClubGolf, we can start affecting their lives at an early age - not only to develop as golfers, but to develop as well-rounded good citizens. 

"Scotland is the home of golf, and very special place for me.  My goal is to see ClubGolf succeed so that we can use this as an example we can share in other countries around the world, including the United States. Through ClubGolf, we hope to bring more young people in to enjoy the game, but more importantly, to learn skills they can carry with them throughout their lives."

A lasting legacy to Scotland's staging of the 2014 Ryder Cup, ClubGolf is a direct result of the Scottish Government's commitment to introduce every nine year old child in Scotland to the game by 2014.  The Scottish Government has committed to supporting ClubGolf activity in and around this year's Scottish Open, in addition to the further £2m already committed to ClubGolf for another four years from 2014-2018.

ClubGolf Manager Jackie Davidson said:

"ClubGolf at the Castle will be a real treat for young golfers. It's a fantastic opportunity for them to rub shoulders with some of the world's best players and get involved in Scotland's summer festival of golfing fun. With competitions and prizes on VIP Wednesday and throughout the tournament week, it's a great way to keep Scottish kids healthy and active.

"We hope this experience will encourage more kids than ever before to take up the sport and become golf club members in the future."


ClubGolf is a partnership of the Scottish Golf Union, Scottish Ladies' Golfing Association, Professional Golfers' Association, the Golf Foundation and sport scotland.  It aims to introduce Scotland's children to golf and create a development pathway from entry level through to the highest levels of achievement.

The ClubGolf programme is sponsored by the Royal Bank of Scotland, which is supporting the development of golf at a community level in Scotland.  Its sponsorship, endorsed by 18-time Major champion Jack Nicklaus, also features the RBS Junior Club of the Year Awards, which rewards clubs making an outstanding contribution to the game at the grass roots.

ClubGolf is already delivering its Ryder Cup pledge by:

-Introducing over 220,000 children to golf since inception

-Coaching 12,675 children in club coaching programmes every year, including 3000 girls 

-Recruiting over 300 clubs and facilities to deliver ClubGolf coaching programmes

- Having 1575 qualified volunteer coaches working with youngsters in clubs


Contact: Annalena Winslow: 0131 244 2954 / 07917 052265 (First Minister communications)
Contact: Rob Eyton-Jones: 07775 746981 (ClubGolf).

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