Golf Today - Over 80000 pages of golf information
Golf News
 

German and Scandinavian golfers most likely to book overseas golf holidays, new research finds
November 5, 2012

Golfers from Germany and Scandinavia are the most likely to have taken an international golf holiday in the past 12 months, new research has found.

The survey, commissioned by Reed Travel Exhibitions, organisers of the International Golf Travel Market, Algarve, Portugal, November 12-15, 2012, found that more than 85% of golfers in Scandinavia and Germany had taken a 'non-domestic' golf break over the past year, compared to 79% of golfers in UK and Ireland, and 70% in France.

The findings also indicate German golfers tend to stay the longest, averaging 7.5 days for golf breaks, compared to 7.2 for French golfers, 5.8 for Scandinavians and 5.7 for British and Irish golfers.

The research, being produced for IGTM by SPORTS MARKETING SURVEYS INC., focusing on Europe's four largest golf markets - UK, Scandinavia, Germany, France - confirms golfers' tendency to travel in groups. Nearly three-quarters of survey respondents said they travelled in a group of two to eight people.

British and Scandinavian golfers travel in the largest groups, the survey found, with the number of golfers per group averaging seven, compared to five in France and Germany. French golfers were almost twice as likely to travel with non-golfers in their group.

Commenting on the findings, IGTM Exhibition Manager, Peter Grimster, said: "The survey sheds a fascinating light on the behaviour of golfers from Europe's largest golf markets.

"While it is well known that UK and Ireland has the largest number of golfers in Europe, the propensity for German golfers to take international golf breaks, and their tendency to stay for more than a week, makes Germany an important target market for golf travel destinations.

"The research also underlines the significance of golfing groups, especially from the UK and Ireland, and Scandinavia, and destinations need to consider how they position themselves to accommodate these groups, the packages available and how their offering is communicated."

Cumulatively, the most popular golf travel destination for European golfers is Spain. However, Portugal was the second most popular destination for UK and Irish golfers. Notably,Germany is the second most popular destination for Scandinavian golfers, while Austria is the second preference for German golfers (German tour operators will make up 14% of exhibitors at IGTM, while 13% will be from Scandinavia).

North African countries such as Morocco and Tunisia were the most popular destination for French golfers.

A full presentation of the report's findings will be made during IGTM on Wednesday November 14 at 14.30. Copies of the published report will be available from the press office immediately after.

For more information about IGTM, please visit: www.igtm.co.uk or visit www.iagto.com








2014 in Review
Through the bag the best shots of the year...

2015...
Who will be Rory's rival in 2015 and beyond....

Tiger Woods
Going retro with new swing coach...

PGA
PGA boss fired over Ian Poulter comments...

YE Yang
The struggles of Asia's first major winner...

Colin Montgomerie
His thoughts about the 2014 Ryder Cup, his game...

Ryder Cup
The USA's flawed Ryder Cup system...

Motoring
Mazda 3 - Engineered to perfection...

Memorabilia
Sam Snead auction of famous personal items...

Book Review
The Spiritual Golfer - By Robert "Lumpy" Lumpkin


© Golftoday.co.uk 1996-2017 - Terms & Conditions - Privacy Policy - About Us - Advertise - Classifieds - Newsletter - Contact Us