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Honda signs four year extension
March 1, 2012

American Honda Motor Co. announced Wednesday that it has signed a four-year extension as the title sponsor of the Honda Classic, keeping it the longest active sponsorship on the PGA Tour.

Honda first became the title sponsor in 1981 when it was played at Inverrary. It has since moved to five other golf courses in south Florida, with PGA National starting in 2007.

The second-longest title sponsor still going is the AT&T Pebble Beach National Pro-Am, dating to 1986. Shell has been title sponsor of the Houston Open since 1992.

The extension adds to a remarkable job the PGA Tour has done with title sponsorship in recent years, especially in the wake of a severe economic downturn. Dating to the advent of the FedEx Cup in 2007, there have been 23 new title sponsors (including new tournaments in Puerto Rico and Mexico).

The only tournament in immediate jeopardy is in two weeks at Innisbrook, where Transitions has said it would renew its sponsorship.




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