IOG SALTEX visitors have buying power January 27, 2012
IOG SALTEX continues to attract influential buyers and decision-makers from the turf and open space management industry, with nearly three-quarters (72 per cent) of the 9,267 visitors to last year's show having responsibility for specifying products and services.
Indeed, 32 per cent of visitors were from organisations that spend up to £50,000 a year on products and services, 19 per cent from firms that spend between £50K and half a million pounds a year, and over 13 per cent had budgets above £500,000.
In addition, the independent research by Vivid Interface also states that 81 per cent of visitors with purchasing power said IOG SALTEX influenced their decision to find a new product/supplier or to place an order that they would not have placed if they had not visited the event at Windsor.
The research also showed that, in an average month, 37 per cent of visitors involved in purchasing do not see any non-supplier sales representatives and 12 per cent see only one, while 38 per cent were likely to ask for a quote while at the show.
- IOG SALTEX 2012 ( www.iogsaltex.co.uk ) will be held on September 4-6 at Windsor Racecourse, Berks, and will embrace fine turf and sports surfaces, turf maintenance equipment, children's outdoor play and safety surfacing, landscaping, contractors, commercial vehicles, outdoor leisure and facilities management, as well as software and security equipment. The show is attended by open space management professionals and contractors - from groundsmen and greenkeepers through to play officers, architects, designers and surveyors as well as local authority and outdoor leisure facility managers.
