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Padraig Harrington launches iphone app
May 23, 2012

3 time major winner Padraig Harrington has teamed up with London based sports marketing company Athlete Factor to launch a personal iphone app, combining voice and video messaging, with the introduction of live scoring.

Harrington is taking a novel and innovative approach by providing fans with the personal content they crave. Fans are alerted to new messages from the app and therefore they are the first to see the latest update direct from Padraig wherever he is in the World.

As fans continue to flock to social media for their latest fix from their favourite sporting idols, the athletes themselves are taking control to give fans a unique insight into their lives. In a culture of unrivalled accessibility these athletes can now give fans great instant content, all via their own personal broadcast platform.

Running on Athlete Factor's 'Callisto' platform, Harrington's app also provides fans with a one stop shop, linking directly to his pre and post tournament blogs and live scoring. The unique live scoring feature allows fans to see Harrington's current score during each round on either the PGA and European Tours.

Never before have fans been able to get this intimate and unique content from their sporting idols. Building on their work with other high profile athletes Athlete Factor are continuing to develop their platform tailored specifically for elite sportspeople with many more features in the pipeline.

Harrington comments, "I'm really excited about my new app initiative. I hope it's going to create a great deal of interest and enjoyment for my followers as they keep up to date with me on and off the course.

"The ability to leave instant voice and video messages is an innovative way for me to communicate with golf fans around the world. I hope this gives all those who download the app a unique insight into the life of a professional golfer."

Athlete Factor Managing Director Adam McVicar is delighted to be able to bring this exciting service to golf fans.

McVicar comments, "As sports enthusiasts we all want to go behind the scenes and find out what our elite athletes are really thinking, their feelings before they perform and their reactions afterwards. Our platform provides this. We want to bring fans closer to their sporting heroes with unique, emotive and real time content. Padraig has really embraced the platform and sees the benefit of giving fans personal comment.

"To continue to attract high calibre clients to our platform reflects the hunger from fans for this type of content and the desire of the athletes to be able to provide something unique."

Download the free iphone version of the app now from the Apple App store to receive the exclusive voice and video content.

Keep your eyes on the Apple App store in the coming months for the latest app from your favourite sportsperson or contact Athlete Factor and let them know who you'd like!

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