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Saadiyat’s flagship properties attracting more guests than ever
December 13, 2012

Saadiyat Beach Golf Club and The St. Regis Saadiyat Island Resort, Abu Dhabi has reported record numbers following recent stay and play package promotions. Throughout the second and third quarter of 2012, guest numbers to Abu Dhabi's only beachfront golf course and ultra-luxury resort saw significant increase from the international market as well as encouraging domestic gains.

"The promising numbers have been expected and we are encouraged by the direction the properties are moving in," commented Paul Booth, Director of Club Operations Saadiyat Beach Golf Club.  "We have developed a strong working relationship between golf and hotel sales units, creating positive synergies, maximizing the impact and awareness of the experience here on Saadiyat Island, ensuring the guest experience is as fluid and enjoyable as possible. The mission ahead is to maintain the momentum, which our pre book for the remainder this year and into next year suggests will be exceptionally strong."

Saadiyat Beach Golf Club and The St. Regis Saadiyat Island Resort are just 20 minutes from Abu Dhabi International airport and 10 minutes from city's downtown. Blessed with unrivalled panoramic sea views and expansive bunkering, the golf course is the first ocean-front course in the Middle East as well as home to an impressive Golf Academy and the award-winning hawksbill Restaurant. The courses is amongst the finest destinations in the world, combining first-class hospitality and quality golf course conditioning through the management of the world's leading management company, Troon.

The iconic St. Regis brand launched in the Middle East with the opening of The St. Regis Saadiyat Island Resort in December 2011. The century-old brand prides itself for offering guests a bespoke experience and personalised service which includes the signature St. Regis Butler Service, a treasured hallmark for over 100 years. Trained in the English tradition, the butlers provide ever-present, yet unobtrusive service while anticipating guest needs and customizing each guest's stay according to his or her specific tastes and preferences. Guests can now combine this world-class hospitality set within a Mediterranean-inspired landscape with world-class golf to create one of the most premium golf getaways.

The vision to create a world class five star luxury experience on Saadiyat is beginning to come to fruition," remarked John Pelling, General Manager, The St. Regis Saadiyat Island Resort, Abu Dhabi. "The hotel is flanked not only by the turquoise blue waters of the Arabian Gulf, but also by a Gary Player masterpiece. Saadiyat Beach Golf Club is one of our key unique selling points and as Abu Dhabi continues to position itself in key markets as a destination of distinction, our international appeal grows. When you factor in our commitment to deliver a compelling experience for our guests, we are confident we will see yet further increases in the coming months, of guests wishing to combine the St. Regis experience with a memorable golf vacation," added Pelling.

For more information please visit: www.sbgolfclub.ae and www.stregissaadiyatisland.com

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