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VisitScotland launch Europe vs North America match
February 6, 2012

VisitScotland is offering golf fans around the world a unique opportunity to re-create the Ryder Cup at Gleneagles, host of the tournament in 2014 through a new competition, 'Scotland, the Home of Golf challenge'. The promotion, which launches today (2 February) as part of VisitScotland's Drive it Home campaign will showcase Scotland's golf courses to a global audience, inviting entrants for the chance to line up in a European or North American team at The PGA Centenary Course.

The teams will experience a prize like no other, with tee-times in one of four of Scotland's golfing regions and the chance to stay in top-class accommodation. The teams will hone their skills on some of the best courses Scotland has to offer, and will receive a lesson from world-class coaches. It's a golf pilgrimage like no other, with the final event taking place on The 2014 Ryder Cup course.

Andrew Coltart, who played in the 1999 European Ryder Cup team, said: "The Drive it Home campaign is an excellent initiative that really highlights the breadth of quality Scotland has become synonymous with. I wish all those entering the competition the very best of luck and look forward to working with some of the winners at our Tpegs coaching experiences at Archerfield Links on Scotland's Golf Coast in East Lothian.

"It's an exciting time to be involved in the golf industry and the jewel in the crown will undoubtedly be The 2014 Ryder Cup. I was lucky enough to be a part of the European side in 1999 and there truly is no other feeling like walking out on that first tee with the whole of Europe cheering you on and wanting you to bring home the trophy. To be hosting the event in Scotland at Gleneagles is fantastic and it undoubtedly supports Scotland's reputation of being the home of golf."

Malcolm Roughead, Chief Executive of VisitScotland, said: "Drive it Home is an integral part of positioning Scotland as a leading golf destination, the campaign really shows what Scotland has to offer in terms of excellent golf with accommodation and service to match.

"We are now only two years away from hosting the biggest golfing competition in the world and the excitement is building. The opportunities that come with hosting the Ryder Cup are massive from both an economic perspective and for creating a lasting legacy for Scottish golf. We hope to see visitors return and explore our many courses year after year."

The 'Drive it Home' campaign is one of many marketing tools that will be used to build momentum towards the Ryder Cup in 2014 which will see 45,000 spectators on each day of the event. Recent calculations estimate the Gleneagles showdown will contribute around £100 million to the Scottish economy during the week of the competition.

Golf is worth around £220 million to the Scottish economy and supports some 4,400 jobs.  It is a lucrative market, with g olfers spending twice that of other visitors to Scotland. Recent research shows that for every £1 spent on a green fee, a further £5 is spent elsewhere in the Scottish economy







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