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Abu Dhabi Golf Club and Saadiyat Beach Golf Club report record rounds in Q1

April 18, 2013

New figures released by Troon Golf revealed two of Abu Dhabi's leading courses - Abu Dhabi Golf Club and Saadiyat Beach Golf Club - experienced a record 76% growth in the number of International Tour Operator rounds booked in the first quarter of 2013 compared with 2012.

Growth has come predominantly from the European market with the UK and German markets (including Austria and Switzerland) leading the field, and France, Italy and Sweden making up the majority of the remaining bookings.

A near two fold increase in rounds played was experienced in the first quarter of 2013 compared with the same period in 2012. The figures for January - March also revealed that February was the busiest month of the quarter, up 80% on the same month in 2012. Broken down by club, Abu Dhabi Golf Club experienced an overall 57% increase in rounds whilst Saadiyat Beach Golf Club was up by as much as 99%.

" This performance demonstrates Abu Dhabi Golf Club and Saadiyat Beach Golf Club's established golf tourism strategy and the strong relationships we continue to develop with core tour operator partners," said Group General Manager, Chris Card. "The trends are testament to the facilities' growing reputation in the international golfing arena, not only for the championship golf but for the unrivalled facilities and our convenient location as a stop-over for business travel. The mission ahead is to maintain the momentum and continue to maximise the impact and awareness of the experience for our guests and industry partners alike."

The burgeoning figures can also in part be attributed to the over-arching success of 'Golf in Abu Dhabi', the umbrella marketing, communications, product packaging and distribution platform developed by the Abu Dhabi Tourism & Culture Authority to increase the emirate's penetration of the golf tourism segment. In addition, since 2011 it has been easier than ever for golfers to plan trips to the Troon-managed resorts with the opening of The Westin Abu Dhabi Golf Resort & Spa and St. Regis Saadiyat Island Resort, Abu Dhabi both conveniently located on-site at the respective courses.*

Abu Dhabi Golf Club and Saadiyat Beach Golf Club are ideally positioned for domestic and international guests, located within a 20 minute drive of the Abu Dhabi International Airport. Abu Dhabi Golf Club plays host to the European Tour's prestigious Abu Dhabi HSBC Golf Championship and is a favourite amongst the world's elite players. Meanwhile, Saadiyat Beach Golf Club is blessed with unrivalled panoramic sea views and expansive bunkering, the golf course is the first beach-front course in the Middle East as well as home to an impressive Golf Academy and hawksbill Restaurant. The courses are amongst the finest destinations in the world, combining first-class hospitality and quality golf course conditioning through the management of the world's leading management company, Troon.

* Exclusive stay and play packages are available for the ultimate golfing experience to Abu Dhabi. To book your trip follow links for packages to The Westin Abu Dhabi Golf Resort & Spa or The St. Regis Saadiyat Island Resort exclusive deals .








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