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Golfing sponsorship hits $1.6b high for 2013

September 21, 2013

2013 will see a number of companies spending an estimated 1.6 billion dollars in sponsorship deals spread across tournaments, events and sanctioning bodies. This constitutes a 6.2 percent rise on the previous year and is due, in part, to the growing popularity of golf as a global marketing platform. Multinational companies now understand that affiliations and sponsorship deals are an extremely effective advertising tool.

Companies such as Coca-Cola, Master Card, Rolex and BMW provide a large chunk of this cash and are jostling for advertising space within the game's most illustrious competitions. A case in point is the PGA' Tour's international reputation which attracts golf's greatest practitioners and enjoys unparalleled television exposure meaning that brands and products are thrust into the limelight.

Rolex's long standing patronage as "Official Timekeeper" of The Open Championship has proven just how lucrative sponsorship deals can be. The company is among the most active sponsors within the game and has become somewhat synonymous with high profile tournaments around the world by linking the brand with big money competitions.

The company also sponsors the US Open, The Women's Open and the Presidents Cup, spreading the Rolex brand into emerging markets and enjoying an unprecedented amount of exposure. High profile companies such as these are contributing huge amounts of cash to the game, ensuring it continues to grow and thus creating an even greater marketing platform for the future.

Personal Sponsorship

Alongside corporate sponsored events, the golfing elite also enjoy personal sponsorship deals that bring in millions of dollars every year. 2013 saw Tiger Woods post a net worth of $500 million with an annual income of $85 million. Trailing behind somewhat, and yet still amassing a huge fortune, was Phil Mickleson with a reported net worth of $150 million and an annual income of $60 million.

Again, these figures are in no small part due to sponsorship deals brokered with Rolex who are also proud to include Adam Scott and Martin Kaymer on their list of golfing greats. The benefits associated with tagging your company name to sportsmen and celebrities seem to be growing alongside the increased exposure of the game as a whole.

It seems then, that golf's big money men can't get enough of personal sponsorship deals. Brands associated with successful sportsmen speak to markets around the world and have made the likes of Tiger Woods and Phil Mickleson among the richest people on earth. Rolex take pride in seeing their products advertised by successful sportsmen and any association with the game of golf promotes a desirable image to consumers.

Why not take a look for yourself at the Rolex watches available at Chrono24 and see why the association of quality time pieces with high profile sportsmen, is a winning combination for all concerned.

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