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World of Golf New Malden installs Protracer technology

June 13, 2013

World of Golf New Malden, one of the leading golfing ranges in the UK, is the first centre in the UK to install Protracer, an innovative technology that enables golfers to analyse their shot and swing accuracy as they play.  

The team at World of Golf New Malden is working exclusively with Protracer in the UK, to encourage a truly realistic golfing experience. Protracer, most commonly used by golf professionals such as Tiger Woods, allows customers to see the performance of their range shots as if they were taken on a golf course. The process, called normalisation, allows customers to use every club in their golf bag whether it is a sand wedge or a driver, and checks this against real-time yardages.

Created in Sweden by specialist scientists, Protracer is a brand new technology to the UK, downloadable to any smartphone or tablet enabling customers to enhance the way they practice. As seen at this year's Masters tournament, Protracer provided viewers with on-screen detailed analysis of the professionals shot and swing accuracy.

Grant Wright, chief executive officer, World of Golf New Malden , comments, "We are really pleased to announce the launch of Protracer at our New Malden centre. We are the only golfing range in the whole of the UK that can offer this technology and because of this, we are able to provide our customers with a highly unique experience. To use Protracer, customers simply need to download the smart phone app and start practicing. Our team is very excited about the Protracer technology and welcome customers to come and try it out for themselves."

The World of Golf range forms part of a full service Golf Centre experience for the whole family with a Platinum Club for VIP members and an 18-hole adventure golf course, called Jurassic Encounter, which sees life-sized dinosaurs move and roar. For all visitors there is an American Golf superstore, Europe's leading golf retailer with a vast range of equipment and clothing, as well as a Costa Coffee to relax and unwind in.

World of Golf New Malden is now open weekdays from 6am and weekends from 7am. For more information visit  www.worldofgolf.co.uk .








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