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American golf re-launches its club

May 13, 2014

Over 1 million golfers across the UK are about to enjoy a fantastic start to the season thanks to the relaunch of American Golf's Club. From today, all members will enjoy a series of new benefits that will keep them up to date with all the latest technologies, help them improve their game and play more for less.

Membership to the Club remains free and, in addition to special product offers including Members' Weekend deals, members are now automatically entitled to:

•  A free 30 minute lesson from an American Golf PGA Professional;

•  A free Club MOT;

•  Free custom fitting;

•  Guaranteed Buy Back on clubs;

•  £50 off Golf Holidays courtesy of Golf Breaks;

•  10% off Tee Times; and

•  Free Insurance from Golf Care.

"Although we are proud to have the widest range of product in the UK, as golfers, we know that golf isn't just about equipment. We all want to improve and play more often for less. By giving everyone a free lesson with our PGA Pros, as well as putting together fantastic offers from our partners, we are showing our commitment to growing the game of golf and as such are now becoming a genuine alternative to the Pro Shop," explains Daniel Gathercole, Head of Marketing at American Golf.

All of these benefits are now accessible via 'my account' on the dedicated Club page . Once members have registered they will be able to see all of their store and online transactions, access their buy back vouchers and book their free PGA Pro lesson and Club MOT at their preferred store via a new booking system.

"With reports of player numbers and rounds played dwindling, we wanted to offer tangible benefits that will encourage lapsed golfers, as well as current ones, to recapture their love for the game. The free lesson, club MOT and free custom fitting aren't offered by anyone else and are available to every member, so we are confident that American Golf's new Club can have a really positive impact," explains Daniel Gathercole, Head of Marketing at American Golf.

American Golf continues to deliver initiatives that help golfers across the country to perform to the best of their abilities. The new benefits will undoubtedly enable its golfers to play better golf more often. For more details on the American Golf Club or to become a member visit

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