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Bushnell proving popular with the Pros

August 7, 2014

Maintaining its dominance for more than a decade on the PGA Tour, Bushnell also proves to be, once again, the distance measuring device of choice for participants and their caddies at The Open. Amongst those using a rangefinder at The 2014 Open Championship, more than 90%* of the players and more than 83%* of the caddies reported using a Bushnell rangefinder.

Sports Marketing Surveys Inc., regarded in Europe as the golf industry’s authority on equipment usage, conducted the study to determine the most widely used rangefinder at The Open Championship. The 2014 Open Championship, the oldest of the four major championships in professional golf, boasts a world-class field which was surveyed during the preview days to compile the results. With the top 50 in the Official World Golf Ranking (OWGR) entered into the field, there is no doubt that the world’s elite professional golfers put their trust in Bushnell rangefinders, as also recently confirmed by the Darrell Survey** at the 2014 Players Championship, reporting that a staggering 97% of the PGA Tour Players, using a laser rangefinder, used a Bushnell rangefinder.

“The results of this survey clearly illustrate Bushnell’s product superiority in the market and domination on the European Tour” said Ghislain Mautin, Sales & Marketing Director at Bushnell Europe. “Eventhough the results exceed our last-year’s 78%, they do not come as a surprise to us, as each year the best players in the world rely on our commitment to innovation and excellence to help them prepare to face world-class competition each week, and this year the introduction of the Pro X7 JOLT with Slope made our domination increase by 12 points amongst players and 17 points amongst caddies.”

Bushnell recently introduced the new Pro X7 JOLT laser rangefinder with Slope, designed to cater to the overwhelming number of professional golfers and caddies using their products, featuring incredible ranging capabilities of up to one mile (550+ yards to a flag). The Jolt Technology reinforces the laser has locked onto the target by providing short, vibrating bursts; while the Vivid Display Technology provides users with the optimum digital readout information in all lighting conditions. The unprecedented accuracy of 2nd generation E.S.P (Extreme. Speed. Precision) provides yardage five times faster and more accurately than ever before. Not only has acquisition speed been increased to a lightning fast level, E.S.P. provides ½ yard accuracy from five to 125 yards, and the distance is displayed to 1/10th of a yard. It is also available in a tournament legal, non-Slope version.

Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s®, Uncle Mike’s Law Enforcement®, Primos®, Hoppe’s®, Butler Creek®, Final Approach®, Simmons® and Millett® brand names.

* 90% of players who use a rangefinder reported using a Bushnell at The Open Championship (127 Bushnell out of 141) - 83% of caddies who use a rangefinder reported using a Bushnell at The Open Championship (109 Bushnell out of 131)

**The Darrell Survey, one of the most trusted research firms in golf for more than 75 years, confirmed once again in 2014 that Bushnell is the most dominant laser rangefinder on the PGA Tour.




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