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Summer roadshow sparks traffic surge to golfboo.com

August 8, 2014

GOLFBOO.com, the world's only golf-specific travel search engine and comparison website, has reported a massive increase in traffic after engaging with golfers across Europe through a number of promotional activities at the height of the 2014 golf season.

Following a month-long summer campaign, during which the GOLFBOO.com roadshow attended four of the European Tour's most prestigious events, including golf's oldest Major Championship, it enjoyed an unprecedented 285 per cent surge in online users.

Such impressive growth not only vindicates the company's decision to embark on an ambitious public relations campaign, but also proves the value of the state-of-the-art GOLFBOO.com platform as a one-stop shop for real time tee time and golf holiday bookings.

The GOLFBOO.com team had earlier set-up within the tented villages of the Nordea Masters, the BMW International Open and the Alstom Open De France to connect with consumers, an approach that has proven highly successful for Co-Founder Fabio Peral.

"Everyone at GOLFBOO.com is genuinely delighted that our summer programme of activities has generated so much interest in our one-of-its-kind online service," he said.

"We were confident that spreading the word on GOLFBOO.com to avid golfers attending some of the European Tour's best-supported events would result in an immediate increase in the number of people realising the potential of our site, and so it has proved.

"Such massive growth points to a highly successful promotional campaign and the positive word of mouth that we enjoy from the vast majority of those who have used our service so far."

He added: "After just over a year since launching, we are now becoming the firm favourite among thousands of golfers across Europe when it comes to booking real time tee times and golf holiday packages, a trend we can only see developing further."

GOLFBOO.com has provided further opportunity for European golfers to benefit from its innovative technology by joining forces with leading European golf media: the world's oldest golf magazine Golf Monthly, Germany's Golf.de and French sports newspaper L'Equipe.

To do so, its search engine and price comparison technology has been integrated within the home page of each medium's website, bringing its superior service to a greater number of golf fans than ever before.

With additions to over 6,500 golf packages from 65 different tour operators being made every day at destinations across the UK and Europe, GOLFBOO.com is quickly becoming the trusted medium for golfers searching for memorable golf holidays.

Like flight and hotel metasearch engines Skyscanner and Trivago, the clever platform simultaneously searches hundreds of travel websites, using the consumer's details to return the most suitable options.

Its peer review system, much like that of TripAdvisor, allows golfers to make informed decisions on their chosen destination, while providing real time tee times at more than 7,000 courses ensures they can secure rounds on their mobile device at any time.

Following the recent launch of GOLFBOO.com Real Estate as a component of the innovative website, lovers of the game now have a dedicated service providing information on accommodation for sale on-course or within close proximity to golfing venues.

To find out more about all of the services provided by GOLFBOO.com, visit http://www.golfboo.com/ and, for the very latest news, follow and like GOLFBOO.com on Twitter ( @GOLFBOO ) and Facebook (/GOLFBOO ).








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