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Introducing FJ FreeStyle

January 15, 2016

FootJoy, the #1 Shoe and Glove in Golf, has introduced a brand new category of golf shoe – FreeStyle, complete with ingenious technology specifically designed to deliver exceptional performance and comfort.

FreeStyle helps generate maximum power by providing greater freedom of movement through the swing. Traction is enhanced thanks to an outsole inspired by the Red-Eyed Tree Frog, which enables the cutting-edge design to deliver great traction and grip in all weather and underfoot conditions.

Radically-styled with five contemporary colour combinations, the new FreeStyle joins the brand's diverse range of golf shoes, but is unique in that it has been designed for those who would benefit from increased freedom of movement to help transfer energy most efficiently through the ball. FreeStyle boasts a high-traction outsole incorporating FJ's Revolutionary Outsole Grip System (F.R.O.G.S. Technology).

Extensive internal testing has proven that FreeStyle shoes help to unleash power for a wide spectrum of players. The shoe's natural movement and cushioning is further enhanced by a new midsole compound and design offering greater torsional flexibility.

Whilst FreeStyle allows for a more natural movement, the shoe doesn't compromise on grip – a crucial factor in generating more power. The inspiration for this supreme grip comes from a Red-Eyed Tree Frog who generates incredible gripping power on any surface; hence the birth of F.R.O.G.S. Technology, where traction elements also increase ground contact points throughout the swing.

F.R.O.G.S. Technology incorporates a super-flexible new SoftMax TM translucent outsole that offers both a softer feel and extra grip, while a new FTF TM 3.0 midsole compound is the brand's softest yet. The Softspikes Tour Lock TM system and new translucent Pulsar cleats deliver exceptional grip with a dynamic, frog-like flex.

“FreeStyle is arguably FootJoy's most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club,” commented Richard Fryer, FJ Sales and Marketing Director. “Research has proven that dynamic traction can be beneficial to players regardless of age, ability or speed of swing.

“FreeStyle becomes the third part of what will be known as the ‘FootJoy Performance Trifecta', joining the iconic D.N.A. and HyperFlex models that have been a huge success over the past two years,” he added. “Our R&D team has thought even further outside the box and, by drawing inspiration from a Tree Frog, they have created a shoe unlike anything else on the market.”

Beneath the eye-catching upper is an InnerSok TM Fit System - including both TongueLok TM and HeelLok TM mechanisms – to help hold the foot securely in place, particularly when combined with the L4 BOA Lacing System to deliver the best fit in golf.

FREESTYLE KEY FEATURES AND BENEFITS

•  F.R.O.G.S. Technology ( FJ's Revolutionary Outsole Grip System)

•  New translucent and super-flexible SoftMax TM outsole provides a softer feel and extra grip;

•  New FTF TM 3.0 midsole compound, FootJoy's softest yet, delivers outstanding underfoot cushioning

•  Softspikes Tour Lock TM system generates excellent traction

•  New translucent Pulsar cleats.

•  Upper Features

•  InnerSok TM Fit/Bootie System with TongueLok TM and HeelLok TM features help to hold the foot securely in place ;

•  L4 BOA Lacing System with translucent dial provides the ultimate fit;

•  1 year Waterproof Warranty.

•  Natural Motion & Cushioning

•  New midsole compound and design allows for greater torsional flexibility;

•  No internal shank encourages maximum freedom of movement

•  Colour options

•  Navy/Orange/Lime, White/Grey/Charcoal, Black/White/Grey, Grey/Green/Navy, Grey/Navy/Berry (Boa)

RRP: £135/£150 BOA

Availability: March 2016





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