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Stars choosing FootJoy

January 13, 2016

The majority of the European Tour's top golfers once again put their faith in FootJoy to help them perform when it mattered last year – according to figures recently released by the #1 Shoe & Glove in Golf that confirm 65.9% of players wore its footwear and over 39% chose its gloves when competing in the circuit's varying climates.

For the third season in a row, more than six out of ten golfers walked the fairways in FootJoy shoes, which, for the 2015 European Tour campaign, finished at the DP World Championship in Dubai. And, as the market-leading brand gears up for exciting new shoe and glove launches for 2016, it will be looking to build on an impressive last year, which showed the number of Tour players wearing FootJoy shoes was more than three and a half times that of the nearest competitor (17%).

Players such as Gary Stal (Abu Dhabi HSBC Golf Championship), Bernd Wiesberger (Alstom Open de France), Thomas Pieters (KLM Open and D+D Czech Masters) and Andy Sullivan (Portugal Masters) provided some of the outstanding victory highlights over the course of the year.

However, the brand's presence at the top of the leaderboard was never more evident than during The Open Championship at St Andrews in July, when three FootJoy Ambassadors battled it out in a playoff for the Claret Jug. Eventual winner Zach Johnson – wearing DryJoys Tour shoes – edged out former Open Champion Louis Oosthuizen (DryJoys Casual) and Australian Mark Leishman (D.N.A.) to claim his second Major Championship.

Meanwhile, for the third year in a row, FootJoy gloves were chosen by more than 39% of European Tour golfers. The percentage of players who took advantage of the unparalleled comfort and grip of an FJ glove to handle the varying conditions across different continents in 2015 (39.3%) was significantly above that of the second-placed brand (21.4%).

“It was a fantastic year once again for FootJoy on Tour and we'd like to thank all of the players who continue to wear the brand in style,” said Richard Fryer, Sales & Marketing Director for FootJoy. “There's arguably no better advert than to have so many of the European Tour's top players on our television screens using FJ products and there's no doubt it plays a major part in showing amateur golfers just how good the shoes and gloves are.

“We look forward to seeing many of those Tour players putting new shoe and glove models into play for 2016 and wish them all the best in hopefully claiming more prestigious titles this year,” added Fryer.

The Tour effect certainly played a positive part on FootJoy sales in the UK last year. In other recent figures recently released by the market-leading brand, it was confirmed that five out of the top six best-selling shoes (value and units) in the UK for the year were FootJoy*. Two of those shoes – D.N.A. and HyperFlex – helped the brand grow and develop a new athletic category that has captured the imagination of golfers who demand sporty styling and vibrant colours.

Whether it's the advanced feel of D.N.A., the athletic functionality of HyperFlex, the reliability and consistent performance of the DryJoys family, the all-round excellence of ICON Black or the superior comfort of Contour Series, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.

For more information on the brand, visit www.footjoy.co.uk or follow on Twitter at @FootJoyEurope.





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