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Talon impresses in Orlando

February 12, 2016

Ojee Golf's TALON training aid is set to leave its mark on North America after the company was inundated with orders at last month's PGA Merchandise Show in Orlando.

For the company's founders, father and son Paul and Matt Hulbert, exhibiting at the show was a step into the unknown, having started Ojee Golf only in 2014. But any trepidation they may have felt was dispelled quickly as golf professionals from across the globe received the TALON enthusiastically - many placing orders on the spot.

Ojee Golf chief executive and TALON creator Matt Hulbert said: "We were exhausted at the end of the week. The show was just massive, bigger than we expected, and the footfall meant we were rushed off our feet from the moment the doors opened until the show closed three days later.

"But we're certainly not complaining. It was a hugely beneficial trip for us in terms of both sales and exposure. We were also overwhelmed by the unanimously positive reception the TALON received from those who were seeing if for the first time. It's a great fillip when so many people tell you you're doing something well."

Coaches, both at home in the UK and at the Orlando show, have been attracted by the ‘Ojee Pro Retailer Package', a special introductory offer which allows pros to purchase three units - including shipping and duty - and receive a demo unit free of charge, all at a special price, with the TALON retailing to the public at £225 (US$299 plus tax).

One person who was hugely impressed with the TALON at the show was Ken McDonald, an experienced US coach who now works as a marketing consultant to the PGA Tours.

He said: "I envision it as a great trainer to the touring pro and many low handicap players. The tour pro has likely been on several of the hi-tech devices and has learned his numbers through his instructor, but he constantly looks for verification when alone and practising, and here is where he gets perfect digital feedback to eliminate pre-swing flaws.

"As for the club player - or typical 15 handicap player - he can use his instructor and video to prove all the proper numbers by simply watching the ball flight, and, at the same time, can note the proper numbers from the TALON to see why he got his optimum contact and ball flight.

"So he and his instructor have the perfect guidelines through use of the TALON to make him a better ball striker when practising alone. And, let me stress, the TALON will be a great aid for student and instructor as they get together on a timely schedule. I wish (Ojee Golf) success with this terrific piece of technology."

The innovative digital training aid, which has taken the UK golf industry by storm, delivers real-time, visual feedback on golf stance, set-up and angles of address, enabling golfers to view their posture and adjust to their optimum position - improving muscle memory, consistency and performance.

Using a digital display unit that attaches to the top of any golf club - together with a separate, wireless back unit - the TALON utilises patent-pending technology to remove guesswork by calculating and clearly displaying four critical angles of address: spine angle, club-shaft angle, club-shaft-to-spine angle, and rotation angle of the club-face.

From July to August, Ojee Golf executed an integrated PR strategy and ran a 60-day crowdfunding campaign, exceeding its target and taking pre-orders from more than 18 different countries. What's more, Matt Hulbert was - along with a handful of successful entrepreneurs from the north of England - recently invited to present at the expenses-paid, exclusive International Festival for Business 2016, in Shanghai, showcasing the very best-in-class British innovations.

For more information about Ojee Golf's TALON, call Matt Hulbert on 01642 714756 or 07739 836260, or email matt@ojeegolf.com .





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