Golf Today - Over 80000 pages of golf information
Golf News

Toro extends European Tour partnership

January 27, 2016

The Toro Company is pleased to announce its renewed multi-year partnership with the European Tour, which continues a successful 15-year relationship. The partnership includes the European Tour, Senior Tour and Challenge Tour across Europe, the Middle East, Africa and Asia, and reflects Toro's position as the market leader in golf.

"After a full market analysis, we are proud to see Toro come out on top and be selected by the European Tour as the best partner to meet their needs," said Andy Brown, s enior sales manager for Commercial Equipment, Golf Irrigation and Corporate Accounts, Europe, Middle East and Africa . "There was, as always, significant competition, but the quality of Toro products combined with local dealer support and the fact that most European Tour venues are existing Toro customers, we believe was a key differentiator."

Toro turf equipment and irrigation products will continue to assist the European Tour in the presentation and playability of the courses to provide the best possible conditions for players, promoters, sponsors and the watching public. With a large majority of the European Tour venues already using Toro equipment and irrigation, most operators will be able to use additional machines without the need for extensive training.

"The contract runs from 1 January 2016 to 31 December 2018 and signals the start of the next era between the Tour and Toro," says Darren Redetzke, Vice President of International Business. "Toro has very similar goals to the European Tour in that we are constantly focused on innovation, sustainability and pushing the boundaries. Together, we are committed to helping grow the game among players and fans, and we are truly delighted to be asked to pair up again and extend our strong, long-standing relationship even further into the future."

Keith Pelley, CEO of the European Tour, said: "Having our golf courses prepared and presented to the highest standard is an essential part of providing the best possible playing experience for our members, which is one of our key priorities. Toro's products and equipment play a vital role in us achieving this, so we are delighted to extend our long-standing relationship with them to help ensure these high standards continue to be met."




Mickelson brings Major appeal to Scotland

Reed aiming to master Gullane as he returns to the Aberdeen Standard Investments Scottish Open

Fitzpatrick joins PGA TOUR as Special Temporary Member

Phil Mickelson apologizes for US Open conduct

Aussie Open champion Peter Thomson dies aged 88

In-form Fleetwood eyes glory in Germany

Fleetwood ready to carry momentum into Scottish Open

More news




BMW International Open R3: Six-way tie for lead in Germany

Travelers Championship R2: Brian Harman takes lead in Connecticut

American Family Insurance Championship R1: Host Steve Stricker takes opening lead in Wisconsin

Latest Official World Golf Ranking

Current European Tour Race to Dubai Standings

Current PGA Tour FedEx Cup Standings

Rickie Fowler, Puma & Arnie Army to honor Arnold Palmer

Sketchers unveil 2018 GO GOLF collection

LET & Leadingcourses.com partnering to promote best championship courses

Swedes in search of major success at Jabra Ladies Open

IK Kim & Catriona Matthew will return to Royal Lytham

Laura Davies first woman to compete in Staysure Tour event

Walmart NW Arkansas Championship R1: Gaby Lopez grabs Walmart lead with 63

More news

© Golftoday.co.uk 1996-2018 - Terms & Conditions - Privacy Policy - About Us - Advertise - Classifieds - Newsletter - Contact Us