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Greg Norman signs new deal with Titleist

Greg Norman agreed to a wide-ranging deal today with Acushnet Co. in which he will do more than just play its Titleist golf clubs and balls. He'll distribute them, too.

The deal offered Norman a chance to expand his role as the exclusive distributor in Australia for Cobra Golf Equipment, part of the Acushnet family. Norman has been affiliated with Cobra since 1990.

Great White Shark Enterprises will be able to add the popular Titleist and FootJoy brands to its distribution operations in Australia.

Terms of the agreement were not disclosed.

Norman, a two-time British Open champion, has won 18 times on the PGA Tour among his 86 worldwide victories. He remains one of the most recognizable figures in golf, and has been equally successful in business.

Great White Shark Enterprises includes a clothing line, golf course design, wines, real estate and his own brand of turf grass, used in last year's Super Bowl.

Titleist will be able to use Norman in advertisements. Unlike other companies, Acushnet president and CEO Wally Uihlein is more likely to emphasize the product instead of the player in commercial spots.

Norman's relationship with Titleist won't be noticeable on the golf course. While he will carry the Titanium 975D driver, Titleist forged irons, Vokey wedges and play the Titleist Professional ball, he will not be a walking billboard.

He will continue to wear his own clothing line, and the logo on his bag will be Mammothgolf.com.

Norman recently announced a partnership in which Mammothgolf.com will drive the e-commerce store for Shark.com, the golf and lifestyle Web site that Norman launched in August.

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