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Arnold Palmer signs 12 year Callaway ball deal

Callaway Golf Company and Arnold Palmer announced today a new agreement, under which Palmer will endorse and use the new Callaway Golf "Rule 35" golf ball.

The agreement runs through the year 2012.

"I am very pleased to be associated with a great group of people like the team at Callaway Golf," said Palmer, the 70-year-old legend who won seven major championships and 60 PGA Tour events."I have been using Callaway Golf golf balls for several months now, beginning with The Senior Skins Game in February.I believe that the new "Rule 35" golf ball reflects a real beneficial breakthrough in golf ball technology.The Callaway Golf ball comes closer to giving me complete performance satisfaction than any other ball I have played, and it does help me enjoy the game more.Over the next few months I will be analyzing all of Callaway Golf's other equipment, and I fully expect to find clubs that I will like very much."

"It gives us great pleasure to affiliate with such a fine and popular spokesman for the game of golf," said Ely Callaway, Founder, Chairman and CEO of Callaway Golf."Arnold has been a major force behind the growth of the game worldwide because of his great skills as a golfer and his exceptionally magnetic personal qualities.We are very proud that Arnold has chosen to use our new "Rule 35" golf balls."

Earlier this year Callaway Golf launched the "Rule 35" ball in Firmfeel and Softfeel models.Callaway Golf staff professionals have already won six professional tour events so far in 2000 using the "Rule 35" golf ball.


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