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Vodacom renew South African agreement

A new agreement has been concluded between Vodacom and the Southern Africa Tour. "This agreement will see Vodacom remain the cellular network partner of choice in professional tournament golf, and commits Vodacom to the sport for the next five years" said Louis Martin, chief executive of the Southern Africa Tour.

Vodacom has undertaken to support one of the SA Tour's premier events, the Vodacom Players Championship for the next two years, with options to do a further three. "The prize money for the 2000 event will be R2 million," said Martin. "Over and above this commitment, Vodacom will remain an official supplier to the Southern Africa Tour," he added.

A consequence of the new agreement will be that Vodacom is stepping out of it's role as umbrella sponsor of what has become known as the Vodacom Tour, a series of Order of Merit tournaments sanctioned by the Southern Africa Tour. "The Southern Africa Tour has been fortunate to have had the support of Vodacom over the last three years," commented Martin. "It has enabled us to establish ourselves sooner than perhaps it would otherwise have been possible. Furthermore, it has given the Southern Africa Tour the opportunity to grow based on good financial resources and a sound base," he said.

The Southern Africa Tour will be launching a new identity in the near future, indicated Martin. "I am extremely optimistic about the future, particularly in the sense that the European Tour made a very successful transition from having had an umbrella sponsor to that of their own identity," explained Martin. "It is my belief that we are positioned to move in a similar direction. By having our own unique brand, we will create opportunities which we plan to exploit in the next couple of months," concluded Martin.

"We are pleased to retain our involvement in professional golf," said Selwyn Nathan, Managing Director of Vodacom Sport & Entertainment. "It is gratifying to be able to continue supporting professional tournament golf, especially through the transition phase mentioned by Louis Martin," explained Nathan. "We have had a long and successful relationship with the sport. With our involvement in the Vodacom Players Championship and Mercedes-Benz South African Open Championship, we remain very committed to golf," concluded Nathan.

The agreement came into effect from the 1st April 2000 and runs until 31st March 2005.


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