Tiger Woods thought so much
of the company that performed corrective eye surgery on him last October that
he agreed to be its spokesman.
Woods, the No. 1 player
in the world and one of the hottest sports marketing properties, signed an endorsement
today with TLC Laser Eye Centers Inc., the company that performed LASIK surgery.
Terms of the deal weren't
released.
Woods had the surgery Oct.
1, during a four-week break after the Ryder Cup Matches. He went on to win the
last three PGA Tour events of the year, and his victory last month in Hawaii
gave him five straight on tour, the longest streak since 1953.
Woods had worn contacts
throughout his career, and it caused him problems when allergies kicked in during
blustery days. He also said it was difficult to gauge long putts, but that the
eye surgery allowed him to get a clearer view on the course.
"Now that I'm normal, one
of the things that appears to me is the slopes are bigger," he said in October
after the surgery. "Objects are bigger. The hole is bigger, ball is bigger, clubs
are bigger."
Woods also has deals with
Nike, Titleist, American Express, Buick and Electronic Arts.
