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BBC secure Masters coverage
to 2004
BBC Sport is set to broadcast exclusive live coverage of The Masters, for the
next three years.
The new long-term deal, negotiated with the Augusta National Golf Club, marks
the first time that the BBC have secured longer than a one-year contract for the
event.
It is also the second long-term contract that the BBC has won in recent weeks,
having clinched rights to extended coverage of The Open from 2002 to 2006.
"To be awarded an unprecedented three-year deal is a major achievement
for BBC Sport," said head of general sport Barbara Slater.
"The BBC has covered The Masters since 1986 and we are delighted to be
able to continue such a valued partnership.
"BBC Sport is totally committed to The Masters and will continue working
hard to build the profile the BBC coverage brings to this event."
More than three million viewers watched Tiger Woods lay claim to the Masters'
famous green jacket this year.
With the win, he earned his place in the record books by becoming the first
player of the modern era to hold all four Major titles simultaneously.
The BBC expects to offer the audience even more Masters thrills with the new
deal, having more live coverage across the final two days' play than in previous
years.
BBC Television will for the first time, will offer its most comprehensive ever
coverage, including full live coverage of the last 18 holes on the final day's
play.
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