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New deal for London based Masters fans

Study the stars' swings again and again…

Golf fans who subscribe to HomeChoice, the video-on-demand service recently launched in London, will be able to watch this year's official Masters coverage from Augusta at a time to suit them.

A content deal agreed between tournament organiser Augusta National and sports VOD specialist VNL Sports means that HomeChoice subscribers will be able to pause, fast-forward and re-wind the action and watch the highlights the next day without staying up all night.

Each day of the tournament, 5-8 April, Masters footage and commentary will be available on HomeChoice immediately following the conclusion of the BBC's transmission on terrestrial TV.

This official Masters coverage is exclusive to HomeChoice and will not be available on any other UK TV channel.

In addition to the full coverage, VNL Sports will produce exclusive tournament highlights created overnight and released to subscribers at 6.00am the next morning.

The highlights include comments from three times Masters champion Nick Faldo who discusses the challenges of playing at Augusta, looks back at past victories, and gives tips for this year's tournament.

HomeChoice subscribers will also get unlimited access to 40 years of Masters Official Films including the victories of Woods, Lyle, Olazabal, Vijay Singh's shock win in 2000 and those of Faldo himself.

Peter Lewinton, managing director of VNL Sports, said: "Being able to pause on this year's Masters action, and re-play shots again and again at a time to suit the individual, should prove popular, and this type of convenient sports viewing is starting to re-define the way fans interact with TV."

HomeChoice covers many sports and a range of other content including Britain's largest library of pay-per-view films, news and documentaries, soaps, comedy, children's programmes, and music videos.

HomeChoice delivers films and TV programmes down the phone-line to the TV set so that content can be watched at any time, and paused like a video recorder. Customers order what they want via a remote control and the programme arrives within seconds.

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