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LPGA
Tour being eclipsed by the PGA Tour There is nothing wrong with
the LPGA Tour that cannot be fixed. Just get Tiger Woods to retire. Five
years ago, only four of the 40 tournaments on the LPGA schedule offered prize
money of at least $1 million. This year, the average purse is nearly $1.2 million,
and all but six tournaments are worth at least $1 million. Karrie Webb
became the first woman to surpass $1 million in a single season as a rookie in
1996. Last year, Annika Sorenstam became golf's first $2 million woman. Golf
courses are better. Players are more talented. Fields are deeper. The Solheim
Cup has become spirited and controversial. So why is there a perception
that the LPGA Tour is in dire need of repair? Because the comparisons have
never been greater. Attribute that to Tigermania, an incredible swell that
lifted the PGA Tour to new heights and crushed the LPGA Tour like a tidal wave.
``I don't think the comparisons would be as strong if there had been no
Tiger on the scene,'' LPGA commissioner Ty Votaw said. ``You've got somebody who
eclipses not only LPGA members, but his own members. That's why we're trying to
shift the debate away from comparing us to the PGA Tour.'' There has always
been a substantial gap between the PGA and LPGA, only it was never this obvious.
Ten years ago, the PGA Tour played for total prize money of $49.3 million, more
than double the $21.3 million on the LPGA Tour that year. Then along came
Tiger, and the disparity was too much to ignore. A month after Woods became
the youngest Masters champion in 1997 with a 12-stroke victory that put golf on
the front page, the PGA Tour negotiated a new television deal worth about $500
million. This is the final year of that contract, and PGA Tour purses are
topping out at over $200 million. Prize money on the LPGA Tour is pushing $37
million. Sorenstam has won two of the four LPGA events this year, including
a major, and leads the money list with $472,005. That would rank 38th on the PGA
Tour money list, just ahead of David Berganio. ``If the PGA didn't have
Tiger, I don't think people would be throwing as much money that way,'' Juli Inkster
said. ``Believe me, they're all very impressive players. But Tiger has got that
charisma, and he carries himself and that tour very well.'' The impact
goes beyond money. The LPGA Tour is criticized at times for being uninteresting,
lacking in personality and star power. Funny, but those were the same complaints
the PGA Tour faced last year during that stretch after the Masters when Woods
didn't play. ``Tiger has been a factor both good and bad,'' Votaw said.
``He's brought a lot more attention to the game of golf. And he has taken a certain
amount of white-hot media heat away from everyone.'' It's not just the
LPGA Tour. The Senior PGA Tour reached an all-time low last year in television
ratings. Its stars were Allen Doyle, Bruce Fleisher and Hale Irwin, hardly an
exciting personality even when he won three U.S. Opens. Suddenly, PGA Tour
commissioner Tim Finchem sounded a lot like Votaw. ``What we need is for
people to stop comparing the senior tour to the PGA Tour,'' he said last year
at the Tour Championship in Houston. While the senior tour held a press
conference to announce changes aimed at attracting more fans, the LPGA Tour held
a three-day summit in Phoenix attended by every player under the threat of a $10,000
fine. Votaw rolled out a five-year plan with hopes of increasing TV ratings
and galleries. The centerpiece was an initiative called ``Fans First,''
making the players aware of who foots the bill. He asked them to polish the five
points of celebrity -- performance, passion, relevance, appearance and approachability.
Webb was on her way to the putting green at Mission Hills when she stopped
to sign autographs and pose for pictures. ``FF. Way to go!'' Meg Mallon
said with a laugh, alluding to the ``Fans First'' policy. Liselotte Neumann
hit only four fairways through the first 12 holes and later joked, ``I was spending
more time with the crowd than inside the ropes -- being very fan friendly.'' At
least they're trying, although there is no easy solution. What if Nancy
Lopez could be a rookie again? The most dynamic personality in LPGA history,
she energized women's golf in 1977 with a flashy smile, charm and five straight
victories. But if Tiger Woods had been around back then, would anyone have
noticed?
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