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EDS to sponser Byron Nelson Classic

The Salesmanship Club of Dallas and EDS Monday unveiled the new name and logo for the 2003 EDS Byron Nelson Championship to be played next May 11 - 18 at the Tournament Players Club Four Seasons Resort Las Colinas in Irving, Texas.

"Today, we officially launch a new era with EDS as our title sponsor," said Bob Ferguson, president of The Salesmanship Club of Dallas. "To symbolize this partnership, our members believe it fitting to have a fresh look and name, the EDS Byron Nelson Championship, to further recognize Byron Nelson, a champion in the purest sense."

EDS last year was introduced as the new title sponsor of the Dallas PGA TOUR event, beginning in 2003. The agreement with the all-volunteer Salesmanship Club ensures the Texas-based global information technology services leader's sponsorship of the EDS Byron Nelson Championship through 2006. The tournament's charitable beneficiary, The Salesmanship Club Youth and Family Centers Inc., has received more than $64 million since 1973.

"Beginning with our namesake, the legendary Byron Nelson, this is a championship event in every respect," said Don Uzzi, EDS senior vice president, Global Advertising, Marketing, Communications and Strategic Alliances. "Our worldwide team is honored to sponsor the EDS Byron Nelson Championship and partner with the Salesmanship Club in support of its activities that enrich so many lives in the community."

Nelson won 19 championships in 1945, including an unmatched 11 in a row. His 19 consecutive rounds under 70 and scoring average of 68.33 strokes per round set the standard for golf's greatest single season. Among Nelson's 52 all-time TOUR victories was the 1944 Dallas Open, which became the Byron Nelson Classic in 1968.

"I have deep appreciation for all those very dedicated people whose efforts ensure this tournament gets better year after year," Nelson said. "I look forward to working closely with the people of EDS whose support will be instrumental to our continued success."

The EDS Byron Nelson Championship is the company's first title sponsorship on the PGA TOUR. In recent years, the company has won international acclaim for its innovative commercials on Super Bowl and Winter Olympics telecasts.

"We've waited for quite some time to find the right partnership and the right event," Uzzi said. "We've had numerous other sponsorship opportunities, but we wanted to hook up with the best."

"We are delighted that EDS has chosen the Byron Nelson Championship to broaden its business development efforts," said PGA TOUR Commissioner Tim Finchem. "This tournament, which honors Byron Nelson, is a favorite among our players, and with the support EDS has pledged, we are confident it will continue its leadership position. We also applaud the Salesmanship Club for its charitable contributions, which annually lead all other tour events."


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