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New TV deal agreed for Senior PGA Tour

PGA Tour commissioner Tim Finchem said Wednesday the Senior PGA Tour has reached an agreement in principle with The Golf Channel to provide live coverage of three rounds of at least 10 events in 2003.

The Golf Channel will also provide live coverage of the Friday round of every tournament as PAX, which will not be part of the broadcast package beyond this year, does now.

CNBC will continue to be a part of the tour's television deal by carrying the tournaments the Golf Channel does not, most live. NBC will continue to carry the same major tournaments it does now.

``We think that this relationship with the Golf Channel is a great strategic fit,'' Finchem said Wednesday, the day before the $2.5 million Senior Players Championship was to get under way at the TPC of Michigan. ``We can reach an audience of passionate, dedicated fans. It's where the core golf audience really resides. The Golf Channel is now in over 50 million homes and growing.''

Regarding other issues, Finchem said he does not foresee adding a commissioner exclusively for the Senior PGA Tour or changing the age requirement below 50. He said he is proud the Senior PGA Tour has gone over the $100 million mark in charitable donations since its inception in 1980.


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