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Record
US TV ratings for US Open Tiger Woods' victory at the U.S. Open
on Sunday delivered the highest overnight television ratings ever for the second
of golf's Grand Slam events. Woods' riveting win by three shots over Phil
Mickelson at the Bethpage Black course in Farmingdale, N.Y., was seen in more
than 9 million homes, and had a record 9.3 rating and a 21 share for NBC. The
rating, a 33 percent increase over last year's U.S. Open won by Retief Goosen,
was the highest for the U.S. Open since Nielsen Media Research began tracking
overnights in 1975. Woods and his playing partner, Sergio Garcia, teed
off at 3:30 p.m. EDT Sunday, and the round was interrupted by rain for 50 minutes.
Still, the ratings peaked at 14.0/26 from 8-8:30 p.m.
On Saturday, Woods
and playing partner Padraig Harrington teed off for the third round at 2:50 p.m.
While Sunday's round finished in twilight, the later start enabled NBC to get
the final 1 3/4 hours in prime time, which starts at 7 p.m. Eastern time on Sundays.
``Every hour there are more people available to watch,'' NBC spokesman
Kevin Sullivan said. ``We work with the USGA to bring the competition to the largest
possible audience. We went off with plenty of time, even with a 50-minute rain
delay.'' NBC's telecast went from 1:30 p.m.-8:45 p.m. While last
year's final round drew a 7.0 rating and a 17 share, Woods' win in 2000 at Pebble
Beach was the previous ratings topper for a U.S. Open at 8.8/21. The rating
is the percentage of all homes with TVs, whether or not they are in use. Each
rating point represents a little more than 1 million households. Share is the
percentage of homes with TVs in use. The markets with the highest overnights
were Ft. Myers, Fla., at 15.6/31 and West Palm Beach, Fla., at 15.6/29. Saturday's
third-round coverage generated a 6.4 overnight rating and a 16 share -- 16 percent
higher than last year's 5.5/14.
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