AT&T renews Pebble Beach sponsorship

AT&T, the Monterey Peninsula Foundation and the PGA Tour Tuesday announced that AT&T is extending its title sponsorship of the AT&T Pebble Beach National Pro-Am golf Tournament through 2010.

Run by the Monterey Peninsula Foundation, the AT&T Pebble Beach National Pro-Am is held annually at Pebble Beach Golf Links, Spyglass Hill Golf Course and Poppy Hills Golf Course.

"The AT&T Pebble Beach National Pro-Am enjoys special esteem as a one-of-a-kind event that brings together some of the world's top professional golfers with some of the most talented amateur enthusiasts -- all for the benefit of charity," said Dave Dorman, AT&T chairman and CEO. "AT&T, the world's networking company, is proud to carry on the Pebble Beach tradition as the Tournament's title sponsor into the next decade."

Since AT&T became the title sponsor in 1986, the AT&T Pebble Beach National Pro-Am has generated $30 million for charity.

"The PGA Tour is absolutely delighted to be able to announce this very significant, long-term title sponsorship extension with AT&T," said PGA Tour Commissioner Tim Finchem. "The extension of this relationship, which has been so strong for many years, is a key piece of our foundation for the future, and gives the Tour a very strong head start on our business underpinning as we look to the rest of the decade. And, with AT&T's support, there's no question that the AT&T Pebble Beach National Pro-Am will extend its tradition of being one of the highlight events for players, amateurs and fans alike for years to come."

Not only is the AT&T Pebble Beach National Pro-Am one of the most storied Tournaments on the PGA Tour, dating back to 1937, but it is a perennial leader in Tournament charitable contributions.

AT&T Pebble Beach Charities, the philanthropic arm of the Monterey Peninsula Foundation, provides approximately $4 million in grants annually to community agencies. Since the Tournament came to the Monterey Peninsula in 1947, more than $42 million has been donated to area nonprofit organizations.

"The extended commitment by our partners, AT&T and the PGA Tour, to this event and to the community will serve to further strengthen the critical connection between the Tournament and local charities," said Monterey Peninsula Foundation Chairman Clint Eastwood.

As part of its leadership role, the Foundation is making major strides toward the development of The First Tee of Monterey County in Seaside, Calif. The First Tee is an initiative of the World Golf Foundation dedicated to impacting the lives of young people who otherwise would not be exposed to the game of golf and its positive values.

The first round of the 2003 AT&T Pebble Beach National Pro-Am is Thursday, and a champion will be crowned on Sunday. Matt Gogel , the defending champion, captured his first career PGA Tour title last year by three strokes. USA Network televises the first two rounds on Thursday and Friday; the third and final rounds Saturday and Sunday are televised by CBS.

Approximately 120 events are being contested on the PGA Tour, Champions Tour and nationwide Tour in 2003, for more than $290 million in prize money. In addition to providing competitive opportunities for its membership, Tour events also generate significant sums of money for charity. Tour events have raised nearly $700 million for charity since 1938, the first year such records were kept.

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