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US Open ratings fall by 40%

Despite the final round of one of golf's four majors and the deciding game in the NBA Finals, Sunday proved a disappointing day to broadcast sporting events.

With Tiger Woods out of contention and a relatively suspense-free final round, the overnight ratings for Sunday's telecast of the U.S. Open on NBC dropped 40 percent from last year's final ratings.

The 5.6 overnight rating and 13 share for the final round was down from the 9.3/21 for last year's final round, when Woods held off Phil Mickelson to win by three shots.

One saving grace of NBC: Last year's ratings were the highest for the U.S. Open since Nielsen Media Research began tracking overnights in 1975.

The San Antonio Spurs' title-clinching victory against the New Jersey Nets continued ABC's low ratings for the series. ABC won the night with a 5.7 overnight rating and 11 share, but NBC won the 8-9 p.m. and 9-10 p.m. time slots before the game won the 10-11 p.m. slot.

Overnight ratings measure the 55 largest TV markets in the United States, covering nearly 70 percent of the country. Each overnight rating point represents about 735,000 TV homes. The share is the percentage of televisions in use tuned to a program.

 

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