3M extend sponsorship deal through to 2007
The Champions Tour and 3M Company Monday announced that 3M has extended its title sponsorship of the 3M Championship for three years through 2007.
Held annually at the Tournament Players Club of the Twin Cities, 3M has been title sponsor of Minnesota's Champions Tour event since 2001.
"We're pleased to be affiliated with 3M, one of America's great companies," said Champions Tour President Rick George. "We've enjoyed developing our relationship with 3M these past several years and look forward to working with them in the coming years. With 26 of our 30 tournaments already committed through at least 2005, today's announcement is one more example of the solid uptick in corporate support the Champions Tour is experiencing."
Hollis Cavner, 3M Championship tournament director, also expressed his enthusiasm. "There's no better sponsor than 3M on the Tour. With the help of many 3M employees and retirees participating as hosts and volunteers, we've raised the bar on Tour events. And it shows up in the results; it's what makes the 3M Championship the No. 1 event on the Champions Tour."
Estimated attendance at last year's 3M Championship of 125,000 was among the highest on the Champions Tour. The tournament's innovative marketing concepts and promotions are recognized as the best on the Tour.
"Our sponsorship of the 3M Championship the past three years has proven tremendously beneficial," said David Powell, 3M's senior vice president of marketing. "We've been able to involve our employees, retirees, and their families. And we've learned how to use this asset to bring hundreds of customers and other business partners to 3M's worldwide headquarters, enabling us to enhance our business relationships.
"Recognizing the impact this golf tournament has had on the Minnesota community, we are proud to extend our commitment through the next four years and to announce that 3M's Post-it Brand products will join us as the presenting sponsor of this event."
The 3M Championship has raised more than $1 million for charity each of the last three years. Charitable proceeds are expected to reach $9 million in 2004, the 12th year of the event. Proceeds from the tournament benefit heart care and neuroscience programs at Abbott-Northwestern Hospital, United Hospital and other hospitals in the Minneapolis-St. Paul metropolitan area.
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