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Hall of Fame to reveal new Arnold Palmer exhibit

The World Golf Hall of Fame will unveil an extensive exhibit in honor of Arnold Palmer on Tuesday, Nov. 16. Arnold Palmer: For the Love of the Game will feature more than 500 artifacts and photos -- many on display for the first time -- throughout 2,000-square feet of space. The exhibit will remain open through April 15, 2005.

"In going through the process of developing this exhibit, we found more fascinating stories and artifacts than we ever anticipated," said Jack Peter, chief operating officer of the Hall of Fame. "We are extremely grateful to Mr. Palmer, Arnold Palmer Enterprises, IMG, Palmer Course Design Company and the Arnold Palmer Hospital for Children & Women for their time and support of this effort. This exhibit will provide a very unique and personal glimpse into the life of one of golf's greatest legends."

The exhibit focuses on five themes to comprehensively tell the story of Palmer's life.

"Young Palmer" will take visitors through stories, photos and memorabilia from his days growing up in Latrobe, Pa., learning golf from his father, Deacon, to working at Latrobe County Club and eventually attending Wake Forest on a golf scholarship. This area, which includes the story behind his three-year stint in the Coast Guard, will feature his high school golf equipment, Western Pennsylvania Amateur victory medals, dog tags from the Coast Guard, 1954 Atlantic Coast Conference championship trophy and his pin and medal from one of his most significant tournament wins, the 1954 U.S. Amateur.

"Celebrating 50 Years in Golf" will detail the Hall of Famer's professional career and will display the medals that represent his professional victories around the globe. His U.S. Open trophy and Claret Jug will be on display, along with his commemorative Masters clubhouse trophy. Artifacts from his Ryder Cup and Presidents Cup involvement will be on display, as will his 1960 Sports Illustrated Sportsman of the Year Award and Hickok Belt signifying his Hickok Professional Athlete of the Year award that same year. Golf bags, numerous clubs and even golf shoes Palmer has worn throughout the years also will be on display.

The "What's in a Name" area will look at the range of endorsement and licensing deals -- more than 100 in over 30 countries -- in which Palmer has been involved. From numerous golf products to automobiles, airlines, cosmetics, electronics, home furnishings, hotels, investment banking, jewelry, lawn care, luggage, toiletries and more, Palmer's business endeavors span the imagination and globe. On display will be many print ads and TV commercials, as well as a variety of the products he has endorsed from the 60s through today, including his father's old tractor he rode in Pennzoil commercials in the 1970s and '80s.

Palmer's interests beyond golf will be featured in "The Man You May Not Know" area of the exhibit. It will include his 'Flight Around the World' Lear Jet model airplane and commemorative plaque marking his record-setting journey, a Navy flight jacket and helmet worn during flights with the Blue Angels and guest books signed by the many friends and celebrities he took up in the nine airplanes he has owned thus far. The oil painting by Dwight D. Eisenhower that the former president gave him in person just before his surprise 37th birthday party will be on display, as will his five honorary degrees and 26 keys he has received to various cities. Cowboy boots, a Remington bronze sculpture and a rifle given as a gift by Chuck Connors who used it in the TV series "The Rifleman" will be on display to show his interest in Western films.

Also in this area will be memorabilia behind the hugely successful Palmer Course Design Company to give guests a sense of the hundreds of courses around the world that have Palmer's fingerprint. A drafting table will allow guests to review actual plans Palmer has designed and an adjacent work station will allow them to print out the plans for many golf holes.

"King of Hearts" area will showcase Palmer's philanthropic efforts, including the shovel used at the 1989 Arnold Palmer Hospital for Children & Women groundbreaking and the story of that institution's impact on the greater Orlando area. Photos and memorabilia from his active participation in the March of Dimes and Prostate Cancer Foundation also will be on display.

To highlight the popularity Palmer has retained over the years, the exhibit will include numerous personal trinkets he has received and kept from his unwavering fans, known as Arnie's Army.

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