Return to the Golf Today Home Page All the latest golf news Coverage of all the worlds major tours For all your golfing needs Golf Course Directory Out on the course Golf related travel Whats going on, message board, links and more!
 
Worldwide Feature Articles
 
Top Stories
PGA: Stephen Ames coasts to six shot win
PGA: Tiger Woods ends difficult week with 75
Euro: Van de Velde ends 13 year victory wait
Stephen Ames vaults to World No. 27
Boost for the Philippine Open
Tiger Woods misses practice to be with father
Related Stories
New inittiative to raise golf's profile with Britain's public
Europe ask PGA to help with Ryder Cup costs
PGA Tour talking future of women on tour

PGA awarded sport brandleader status

The Professional Golfers’ Association (PGA) has been recognised as an international brand by joining other global household names in this year’s Sport BrandLeaders.

The announcement was made at a special tribute event in London this week following a complex selection process involving members from the British Olympic Association, Sport England, the world of TV and other representatives from the sports industry.

The accolade heralds recognition for the oldest PGA in the world and its highly protected brand, which is used by over 6,000 professionals across the UK and in more than 55 countries.

The new status is highlighted in the publication of the Sport BrandLeaders Book produced by Superbrands Ltd, the independent authority and arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 43 countries across four continents.

It was granted by a voluntary and independent council of experts and is only awarded to an elite group of brands. Fewer than 5% of brands initially considered qualified for the status.

Commenting Stephen Cheliotis, Sport BrandLeaders Council Chair said: “The PGA is a powerful global brand built upon solid foundations with a firm commitment to the game of golf in its entirety. It has developed a premier reputation that sets the benchmark for other sports associations to reach and maintain.

“Professionalism is the driving force behind the PGA, fused with expertise and a keen desire to create the perfect environment for its partners. This is also a brand that in spite of its significant heritage has maintained flexibility; by updating its image and the support it provides to commercial partners as their needs change, whilst continuing to develop the game from grass roots to grey market.

“The PGA’s passion and determination to retain its own, and golf’s world class status, gives the brand the right to be considered a Sport BrandLeader alongside the Nike’s and adidas of the sports industry.”

As a members’ organisation, the PGA has been quick to identify the marketing potential it can offer to commercial partners via its network of club professionals. Diversity is the key to its success and having the flexibility to tailor initiatives to meet partners’ commercial needs.

As Mike Gray, Commercial Director of the PGA explained: “The PGA professional is one of the most important influencers of the game, and a focus on demographics and lifestyle interests has opened new opportunities for commercial organisations. This extends way beyond the previous realms of tournament sponsorship to the exploration of new territories and markets on the back of the PGA brand.

“Creative marketers now look for parallel hooks to attract their target audience, through partnerships, product endorsements and merchandising, as well as direct marketing to golfers, corporate promotional activity, sponsorship, training and education platforms.

“The role of the PGA Professional is very much an expanding one and winning Sport BrandLeader status represents an enviable tool that the Association can use and be justifiably proud of”, he added.

Other Sport BrandLeaders joining the PGA in this year’s line-up include adidas, Nike, MCC, Mizuno, TaylorMade, Wilson and Wimbledon. The Sports BrandLeaders book is available through major booksellers priced £19.99.

 

This years news archive | Email this page to a friend | Return to top of page