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Let receives makeover ahead of new season

The Ladies European Tour today unveiled its new website and logo. The exciting changes have been made to modernise the tour's profile and bring it in line with its talented, progressive and vibrant golf professionals, as part of the re-branding of the company.

The strong but feminine branding will reenergise the LET and help to raise its global profile.

“The new website is aimed at communicating the achievements of our players and providing a showcase for their great performances and personalities,” said Alexandra Armas, executive director of the LET.

“Our Tour features some of the world's leading golfers who are bright, athletic, multi dimensional 21st century women. The website will highlight the wealth of talent and modern attitudes that exist on the Tour.” 

The new image is the result of a year long study to identify the LET's brand assets and core values which are at the heart of the new brand platform, in keeping with Armas' future vision. She aims to align the LET's corporate image with the reality of life on an increasingly cosmopolitan and multi-cultural golf Tour.

“With the new communication platform, we hope to challenge people's perceptions of women's golf in Europe . Women's professional golf is gaining in global popularity and we want to reflect that we are a truly international Tour with highly engaging and dynamic players,” she added. “With more than 30 nationalities represented there is tremendous potential for growth in European golf and we look forward to embracing that over the coming years.”

The Tour's new website and its television highlights programme will focus on the Tour players' outstanding achievements. They will feature players from a range of different countries and backgrounds including established names such as England's Laura Davies, who recorded the lowest LET scoring average in 2005, as well as up and coming players with enormous potential.

These include Spaniard Carmen Alonso Fuentes, a 21-year-old who was the Tour's longest driver in 2005 with an average distance of 287.92 yards, as well as Minea Blomqvist from Finland, who, at 19, was the first player to shoot 62 in a major championship.

Denmark's Iben Tinning, the European number one who was three times a winner in 2005 and voted Players' Player of the Year, will feature along with Sweden's Cecilia Ekelundh, the first ever winner of the Volvo Cross Country Challenge and the Portuguese Open Champion.

Kirsty Taylor from England, who carded a Tour record 11 under par 61 en route to her maiden victory, will compete for her country in the Women's World Cup of Golf in South Africa, as will the undisputed queen of women's golf Annika Sörenstam, eight times World number one with 79 worldwide victories to her name and The Solheim Cup's leading points' scorer.

January 19, 2006


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