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London, 3rd July - During the 1940's in Phoenix, Arizona, John Reuter, an accomplished golfer and teaching professional, talked about designing a putter that would "swing as evenly as the pendulum of a clock". Reuter believed that an even swing was the key to sound putting. His efforts produced the first Bulls eye putter and led to a dramatic change in the way golfers defined touch and feel.

The age of the Bulls Eye was quick to come bout. Just four years after Reuter's "sweet strokers", (the original Bulls Eye) were introduced, Lou Worsham captured the 1951 Phoenix Open using a Bulls Eye. Touring professionals the world over became keen to try one of Reuter's breakthrough putters.

In 1958, Reuter joined forces with Acushnet Co and several subtle design modifications were made to the Bulls Eye 's head shape, shaft and grip style. each Bulls eye continued to be shaped from soft yellow brass heads for a soft, solid feel at impact. A unique flare tip and fluted shaft stood the test of time for enhanced touch and control. Various grips, from rubber to wrapped leather to rubber cord, were offered to increase golfers' varying preferences for feel.

More than 40 years after the first Bulls Eye, another master putter designer, Scotty Cameron, joined forces with Titleist. Blessed with a contemporary understanding for true feel, true roll and ideal weighting, coupled with a reverence for the legendary putters of the game, Cameron quickly set his sights on the Titleist Bulls Eye. By combining the best of the old with the best of the new, Cameron refined the Bulls Eye line.

For 50 years, the Bulls Eye putter has been held in esteem by legends of the game. From the PGA Tour scoring record at the 1955 Texas Open to Steve Jones' dramatic victory in the 1996 US Open, countless moments have defined its decades of success. A modest concept that began in the garage of John Reuter, has become a benchmark for putters in the modern game